Walker Lovell
Senior Marketing Manager
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Senior Lifecycle Marketing Manager
Drive customer engagement and retention for a global financial intelligence business
Walker Lovell is partnering with an established global financial intelligence organisation to recruit a Senior Lifecycle Marketing Manager.
This newly created role offers the opportunity to shape the post-sale customer journey, developing targeted marketing strategies that increase product adoption, subscriber engagement and long-term retention.
We're looking for an experienced B2B lifecycle marketer, ideally from a SaaS, subscription, data, analytics or information services business, who understands how to turn customer insights into measurable commercial growth.
What You'll Be Doing
- Own the post-sale customer lifecycle strategy, from onboarding and activation through to engagement and retention.
- Develop automated, segmented customer journeys, including nurture and re-engagement campaigns.
- Analyse customer behaviour and product usage to identify opportunities to increase adoption and reduce churn.
- Work closely with sales, product and marketing teams to support customer retention, renewals and account growth.
- Optimise lifecycle campaigns using CRM, marketing automation and performance insights.
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What We're Looking For
- Proven B2B lifecycle or customer marketing experience within SaaS, subscriptions, data, analytics or information services.
- Demonstrable experience improving customer onboarding, product adoption, engagement and retention.
- Strong understanding of customer segmentation, automated journeys and behavioural marketing.
- Experience using CRM and marketing automation platforms, ideally Salesforce and Pardot.
- Commercial awareness of how lifecycle marketing supports renewals, retention and customer lifetime value.
- Experience marketing subscription products to financial institutions or professional B2B audiences would be advantageous.
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Why Join?
- Build something new: Shape the lifecycle marketing strategy within an established global business.
- Make an impact: Directly influence customer engagement, retention and subscription growth.
- Hybrid flexibility: Three days working remotely, with Tuesdays and Thursdays in a central London office.
- Career development: Work alongside senior stakeholders across sales, product and marketing.
- Competitive package: Attractive compensation reflecting your experience and expertise.
Interested? If you're a commercially minded B2B lifecycle marketer who enjoys combining strategy with hands-on execution, we'd love to hear from you.
Apply now or contact Walker Lovell for a confidential discussion.
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