Salt
Senior Marketing Manager
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Salt are partnered with a global not-for-profit organisation and they are looking for a Senior Marketing Manager to join on a contract basis.
Location: London (hybrid)
Duration: 9 months
About the Role
This is a senior marketing leadership role focused on the schools and education sector. You will be responsible for shaping and delivering integrated marketing strategies and campaigns that drive awareness, engagement and impact across a broad range of stakeholders.
Working closely with programme teams, senior leaders, partners, funders and external agencies, you'll lead the development and execution of multi-channel marketing activity across owned, earned, shared and paid channels. You'll also play a key role in supporting strategic planning, programme growth, audience development and bid proposals.
The role combines strategic thinking, stakeholder engagement and hands-on campaign delivery, with a strong focus on insight-led decision making, performance measurement and continuous optimisation.
Key Responsibilities
- Lead the planning, delivery and evaluation of marketing strategies and campaigns for an education-focused audience
- Manage integrated digital marketing programmes across multiple channels, ensuring alignment to wider organisational objectives and communications standards
- Develop audience segmentation, positioning and campaign approaches that support programme and business goals
- Collaborate with programme teams to embed marketing best practice into projects, products and services
- Support the development of marketing proposals for programme bids and funding opportunities, including budget planning and resource negotiations
- Champion the use of market insight, analytics and performance reporting to drive decision making
- Work cross-functionally with communications, events and stakeholder teams to ensure a joined-up approach to audience engagement
- Manage relationships with external suppliers and agencies to deliver campaigns effectively
- Oversee marketing budgets, monitor performance and provide regular financial reporting
- Contribute to strategic planning and identify opportunities to improve marketing effectiveness and operational efficiency
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Requirements
- Degree or professional qualification in Marketing, Communications, Business or equivalent experience
- Significant experience managing complex marketing programmes within large or global organisations
- Proven track record of developing and delivering marketing strategies for programmes, products or services
- Experience negotiating budgets and resources with senior stakeholders
- Strong experience delivering digital marketing campaigns across owned, earned, shared and paid channels
- Expertise in content marketing, campaign optimisation and performance measurement
- Experience managing and developing teams
- Strong analytical and problem-solving skills with the ability to translate complex data into actionable recommendations
- Excellent stakeholder management and influencing skills across senior internal and external audiences
- Experience working within education, public sector, not-for-profit or cultural sectors would be advantageous
- Experience operating within international or matrix organisations would be beneficial
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Ideal Candidate
You will be a commercially minded marketing professional who combines strategic vision with operational excellence. Comfortable working across multiple stakeholders and priorities, you'll be highly organised, data-driven and confident leading marketing initiatives that deliver measurable impact.
Apply now to find out more.
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