Parkwood Theatres
Senior Marketing Manager
Weston-super-Mare
Posted about 14 hours ago
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Duties of the Role
- Develop and implement a group-wide marketing strategy that supports revenue growth, audience development, and organisational objectives across all Parkwood Theatre venues.
- Lead on revenue-driven marketing initiatives designed to increase ticket sales, secondary spend, memberships, and customer retention under the supervision of the Director Programmes and Production.
- Working closely with the Director Programmes and Productions, you’ll work closely with the Marketing Managers at each venue, providing leadership, guidance, and performance management.
- Oversee the planning and delivery of marketing campaigns for productions, pantomimes, seasonal programmes, audience development initiatives, and commercial activity.
- Lead the production and scheduling of all seasonal brochures across Parkwood Theatre venues.
- Support the Director, Programmes and Productions in marketing planning, budgeting, forecasting, and evaluation processes.
- Support the development and implementation of digital marketing improvements and innovation projects across the organisation.
- Work with ticketing, and data teams to develop targeted marketing campaigns based on audience insight and sales trends.
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The Person
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Your very own career expert that helps elevate your application to the next level.
- Significant experience in senior marketing, campaign management, or communications within the arts, live entertainment, or cultural sectors.
- Experience managing and developing marketing teams.
- Strong understanding of revenue-driven marketing and audience development strategies.
What can Parkwood Theatres offer you?
- Free gym membership for you and a nominated person
- Employee discount portal
- Company sick pay
- Career Progression and More
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Skills
Marketing Strategy
Campaign Management
Revenue Growth
Audience Development
Performance Management
Budgeting
Forecasting
Digital Marketing
Data Analysis
Communications
Leadership
Stakeholder Management