Randstad UK
Senior Marketing Manager
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Senior Marketing Manager – EMEA GTM Activation & Allbound Campaigns
Location: Fully Remote (UK-based, 1-2 days per month in London)
Contract Duration: 6 Months
Client: Leading Global Enterprise Software / Cloud Applications Vendor
Role Overview
Are you a Senior B2B Marketer with deep Enterprise SaaS experience, proven skills in GTM play orchestration, and expertise across the full allbound marketing mix?
We are recruiting a Senior Marketing Manager (EMEA GTM Activation) to join a global enterprise software leader on a 6-month contract. Sitting as a key bridge between global Product Marketing and regional field execution teams, you will take core cloud Applications Sales Plays (ERP, HCM, SCM, CX) and translate them into execution-ready, high-impact pipeline motions across EMEA.
This is a strategic orchestration and activation role focused on enabling field teams, driving allbound campaigns (inbound, outbound, ABM, events), and creating customer-ready messaging and SDR talk tracks.
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Key Responsibilities
- GTM & Sales Play Orchestration: Take core global Applications Sales Plays and adapt them into actionable, multi-channel EMEA GTM execution plans.
- Allbound Campaign Execution: Design, coordinate, and measure integrated allbound marketing campaigns spanning inbound lead generation, targeted outbound, ABM, and field/event activation.
- Sales Enablement & Alignment: Work closely with Field Marketing, SDRs, and commercial leadership to create SDR talk tracks, enablement toolkits, and customer-facing campaign assets.
- Pipeline Acceleration: Track campaign performance, pipeline velocity, and field feedback to continuously optimize campaign execution and regional impact.
- Cross-Functional Collaboration: Serve as the connective tissue between global Product Marketing, regional field teams, and commercial operations across EMEA.
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Requirements & Experience
- Enterprise SaaS / Applications Depth: Proven track record working within complex B2B Enterprise SaaS or Cloud Applications environments (ERP, HCM, SCM, CRM, or equivalent).
- GTM & Play Orchestration: Direct experience bridging Product Marketing and field sales execution—turning broad marketing strategies into practical, SDR-ready campaign plans.
- Allbound Campaign Experience: Demonstrated success planning and executing multi-channel B2B campaigns across inbound, outbound, ABM, events, and digital channels.
- Matrix Navigations: Experienced operating within large, matrixed international technology organizations.
- Commercial Mindset: Strongly focused on pipeline outcomes, MQL-to-SQL conversions, and marketing attribution.
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