MADE Careers
Senior Marketing Manager
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Marketing & Brand Director
MADE Careers is working with a design-led property developer looking to appoint a Marketing & Brand Director to lead its brand, marketing, and communications across a growing portfolio of projects.
This is a senior but very hands-on role, sitting close to the leadership team and involved from the earliest stages of a project; developing the identity and story around a new acquisition, through to campaigns, launches, leasing, events, and the way a completed place is presented and experienced.
It would suit someone who understands architecture, design, and place, has excellent creative judgment, and wants the freedom to develop ideas rather than simply manage an established marketing function.
The Role
You'll lead marketing and communications across both the business and its individual projects, working closely with the CEO, development, and asset management teams alongside architects, designers, agencies, and other creative partners.
The remit is deliberately broad. You could be developing the positioning for a new project, briefing a designer or filmmaker, writing a pitch, planning an event, overseeing digital content, or working with the development team on how a building or neighborhood is brought to market.
It's a small, ambitious team, so this needs someone equally comfortable setting the strategy and getting involved in the detail.
Responsibilities
- Lead the overall marketing, brand, and communications strategy
- Develop positioning, identities, and narratives for new and existing projects
- Create and deliver project launch and marketing campaigns
- Oversee corporate brand and communications
- Work closely with development and asset management teams from early project stages
- Brief and manage branding, design, photography, film, and other creative partners
- Develop presentations, pitches, and marketing collateral
- Oversee digital content, social media, and project communications
- Plan and deliver events, launches, and other brand activity
- Work with PR partners and manage external communications
- Build relationships with architects, designers, agencies, and collaborators
- Ensure a consistently high standard of written and visual communication across the business
- Manage multiple projects, campaigns, and priorities simultaneously
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Requirements
- Significant experience in a senior marketing, brand, or communications role
- Strong understanding of architecture, design, property, placemaking, or the wider built environment
- Excellent creative judgment and visual literacy
- Strong writing, editing, and presentation skills
- Experience developing brands, campaigns, and project positioning
- Confidence moving between strategic thinking and hands-on delivery
- Experience briefing and managing creative agencies and consultants
- Good knowledge of Adobe Creative Suite
- Experience across digital content, social media, events, and campaigns
- Confidence working directly with senior leadership and multidisciplinary project teams
- Highly organized and comfortable managing several projects at once
- Collaborative, entrepreneurial approach with a willingness to get involved
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Property or real estate experience would be valuable, but isn't essential. We'd also be very interested in people coming from architecture, design, construction, or the wider built environment who understand how to build strong brands and communicate projects and places.
Benefits
- Senior role with direct access to the leadership team
- Significant creative ownership
- Opportunity to influence projects from their earliest stages
- Varied portfolio across property, architecture, design, and placemaking
- Opportunity to work with leading architects, designers, and creative partners
- Small team with plenty of scope to introduce new ideas and ways of working
Why This Role
This is a particularly good opportunity for someone who wants more creative ownership than a traditional property marketing role might offer.
You'll be close to the projects and the people making them happen, with the opportunity to influence everything from the initial identity and positioning through to how a building or place is ultimately communicated and experienced.
📩 Sheena | sheena@madecareers.com
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