Amazon
Senior Marketing Manager , Amazon University Talent Acquisition
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The Senior Marketing Manager, University Marketing and Campus Engagement
The Senior Marketing Manager, University Marketing and Campus Engagement will lead marketing, content development and brand activation strategy to attract quality talent from Amazon's priority schools, establishing marketing leadership to maximize brand positioning and recruiter enablement globally.
Reporting to the Global Leader of University Marketing and Campus Engagement, who leads a global team of marketing professionals, this individual contributor position will drive strategic marketing, brand governance, and recruiter enablement initiatives. While this position is based in London, UK, you will partner closely with team members across APJC, EMEA, LATAM and NAMER, along with external agencies, and cross-functional partners to strategise and execute team goals.
Key job responsibilities
Brand Excellence & Campaign Activation: Translate and localise Amazon's global Student Brand Promise into compelling marketing narratives and activation that highlight Amazon's unmatched scale and vast portfolio of businesses. Design and influence innovative marketing experiences and content that positions Amazon as a place where students move their skills off campus to build products or services people actually use, shaping the way we live, shop, and connect every day. Collaborate with team members focusing on regional school engagement programming, events, and advertising to translate engagement strategies into effective marketing campaigns and communications that amplify university partnerships and drive measurable hiring outcomes.
Recruiter & Ambassador Marketing Enablement: Develop and inspect comprehensive marketing toolkits and enablement materials that equip recruiters, regional University Relations Leads (URLs), Campus Brand Ambassadors (CBAs), and Executive School Captains (ESCs) to authentically represent Amazon's innovation ecosystem on campus. Create customised marketing collateral and messaging frameworks tailored to tiered engagement strategy, ensuring brand consistency while adapting for market specific nuances and demographics. Build measurement frameworks tracking content utilisation, engagement effectiveness, and contribution to funnel outcomes from awareness to application.
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Marketing Content Development: Develop targeted marketing content that positions Amazon as employer of choice in emerging technology fields including Generative AI and Robotics through compelling storytelling and strategic channel optimisation. Create and maintain the Amazon Innovation Portfolio — a comprehensive repository of PR-approved innovation content, student testimonials, and hiring manager narratives across AWS, AGI, Robotics, and other Lines of Business. Coordinate cross-functional working groups to ensure content remains current, regionally relevant, and aligned to the student brand promise.
A day in the life
You will spend your time partnering with immediate team members or program stakeholders to strategise, execute, and optimise marketing and campus engagement across recruitment seasons and developing the content and toolkits that enable recruiters to show up powerfully on campus. This role requires ability to work across multiple time zones, including EMEA, APJC, LATAM and NAMER which may result in starting your day earlier or ending your working day later on a regular occurrence to partner with the global team. You may need to travel to marketing activations and initiatives to support priority school engagement and strategic hiring initiatives.
About the team
At Amazon University Talent Acquisition (AUTA), we're revolutionising how the world's most innovative company attracts and develops its next generation of leaders. As Amazon's early career pipeline, we manage global university recruiting across internships, full-time roles, and apprenticeships through AI technology and strategic partnerships with top universities worldwide. Our team operates at massive scale while maintaining focus on finding the best talent, driving innovation in candidate experience through personalised journeys, and identifying emerging talent in fields like Generative AI and Robotics that will shape the world's future.
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Basic Qualifications:
- Experience in developing and managing acquisition marketing or channel programs
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- Experience in marketing or marketing research
- Experience using data and metrics to measure impact and determine improvements
- Experience presenting metrics and progress to goal to senior leadership
Preferred Qualifications:
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
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