Six by Nico
Senior Marketing Manager (Campaigns & Experiences)
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Senior Marketing Manager (Campaigns & Experiences)
Six Company Junction 24 Business Park, 363 Helen Street, Glasgow, Lanarkshire, G51 3AD
About the Role
Every six weeks, Six by Nico opens a new six-course menu across 13 restaurants in the UK and Ireland. A new story, a new world, a full campaign, and then it goes and another one arrives. Some sell out. The ones that don't need a reason to book on a Thursday in week four, and finding that reason is what this team does.
We're looking for a Senior Marketing Manager to deliver those campaigns. The Head of Marketing owns the plan, the strategy and the sign-off. You help shape it.
Responsibilities
Campaign Delivery
- Support the Head of Marketing in building the campaign plan for each six-week menu, then own its delivery
- Turn the agreed plan into a delivery schedule: briefs, owners, dates and dependencies
- Brief design, content, digital and CRM against it and hold them to their dates
- Own the launch: on-sale sequence, assets, sends, web, in-restaurant and print complete and live on time
- Flag risk early and resolve collisions before they reach the Head of Marketing
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Creative and Product Development
- Contribute ideas in campaign and menu creative sessions: experiences, offers, events and content angles
- Turn agreed ideas into sellable products with a name, a price, a mechanic and the line that sells it
Digital
- Support the digital team across CRM, email, web and paid
- Assist on the planning and make sure everything is in place before launch
- Help manage delivery: briefs issued & sends built
- Check segmentation, access rules and timings are right before anything goes
- Review performance by send, segment and site, and feed it back into the plan
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New Projects
- Deliver the projects that sit outside the menu cycle, alongside the campaign calendar
- Right now that's our bar and drink-led campaigns: quarterly and monthly activity in the bar areas across the estate
- Develop the proposition and the serves with our drinks partners, and take them through sign-off with the Head of Marketing
- Deliver the marketing behind them and report on what they trade
What you'll be measured on
- Campaigns launching complete and on time
- Covers against target by site and day-part across each cycle
- Digital and CRM activity delivered on plan
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