Aquent
Senior Marketing Manager
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Job Title: Marketing Specialist (Consumer Products)
Client Location: London - hybrid
Starting: ASAP
Pay Comments: PAYE
Maximum Pay (per day): £423.07
Hours: 40-hour week
Duration: 12 months
Job Description:
Our client is seeking a Marketing Specialist to drive retail brand and marketing campaigns for the Consumer Products team across UK. You'll bring extensive knowledge of major UK retailers - and translate that into campaigns that make our titles unmissable at retail.
Responsibilities
- Define the right marketing and media mix to amplify partner and retail marketing campaigns — including in-store communication, e-commerce, social commerce and launch events — with creative excellence top of mind
- Develop 360° campaigns with a retail marketing focus across mass and speciality accounts to support key titles, managing the execution of all omnichannel tactics
- Own and manage the retail marketing budget
- Work with licensees on the execution of retail-specific campaigns
- Apply a strong understanding of retail account strategies and core consumer trends to provide solutions that are innovative yet executable at retail
- Drive engagement and sales through digital and social campaigns — including custom content, influencer partnerships, SEO, display and sponsored products
- Partner with retailers, licensees and internal client's cross-functional and global teams on the development, execution and amplification of marketing programmes
- Act as an internal and external champion of our marketing strategy and vision, pushing for innovation and standout campaigns
- Partner with agencies and creative teams on marketing concept development
- Project-manage multiple workstreams simultaneously in a fast-paced environment, coordinating closely with cross-functional teams
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Qualifications
- 8+ years of marketing experience in consumer products, partnerships, retail and/or entertainment
- Strong knowledge of mass, speciality and e-commerce marketing account strategies across the Spanish market
- Robust knowledge of the licensing landscape and retail and industry trends
- Expertise across the marketing mix, including social and digital, in-store, influencer marketing and PR
- Strong creative judgement paired with excellent organisational skills, attention to detail and the ability to prioritise across multiple deadlines
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Client Description:
Our Client is the world’s leading streaming entertainment service. Headquartered in California, they’re proud of their unique company culture. This organization has offices all over the world, and has continued to grow for almost 25 years. They now play an active role in production and distribution of original and award-winning content.
Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.
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