Key Responsibilities

• Own and deliver Pepper’s marketing plan, aligning priorities with the Business Development Director and senior leadership team.
• Understand the business revenue targets, and develop marketing initiatives to help achieve the objectives including new business and current client growth opportunities.
• Line manages the Social Media & Marketing Executive, setting objectives, overseeing workloads, reviewing the output and providing regular feedback and support.
• Oversee Pepper’s content calendar and social presence, ensuring activity reflects our expertise, personality and commercial priorities.
• Write, commission and edit blog posts, lead magnets, email newsletters, outbound email campaigns, website copy and social content, maintaining a consistent tone of voice.
• Translate campaign results into compelling case studies, credentials decks, award entries and sales materials.
• Work with the Business Development Director to develop targeting outbound and nurture campaigns, aligning prospect audiences, messaging and follow up.
• Oversee prospect research, audience segmentation, email sequences and LinkedIn outreach, supporting relevant conversations and new business opportunities.
• Co-ordinate Pepper PR and marketing initiatives and events, such as the Pepper Hot 30, as well as support in building strategy and materials for external industry events.
• Coordinate marketing input into tender and pitch submissions, managing deadlines and working with internal and external specialists where applicable.
• Oversee website content and identify opportunities to improve search visibility for SEO, GEO, engagement and enquiry generation.
• Monitor marketing performance and report to senior leadership, connecting marketing and new business activity to audience growth, qualified enquiries and pipeline contribution.
• Maintain clear plans, reporting and documentation to support continuity throughout the contract, and a smooth handover.

Essential Requirements

• Experience managing B2B marketing, ideally within a marketing agency, creative business or professional services environment.
• Track record of delivering marketing activity that supports lead generation and business growth.
• Experience line managing or directly supervising a marketing colleague, including setting priorities and providing constructive feedback.
• Excellent copywriting and editing skills, with the ability to turn complex information and campaign data into clear, engaging stories.
• Experience overseeing social media, email marketing, content calendars, and website content.
• An understanding of targeting outbound campaigns and how marketing supports business development.
• Strong project management skills, with the ability to delegate effectively and coordinate several contributors and deadlines.
• Confidence interpreting performance data and presenting recommendations to senior stakeholders.
• A strong understanding of the social and influence marketing landscape.
• The ability to step into an established role, build relationships quickly and work independently.

Useful Experience

• Experience with research-led content, tender submissions, award entries or industry events would be valuable.
• Familiarity with tools such as Canva, Webflow, Google Analytics, Mailchimp, Smartlead, Apollo and Dripify would also be helpful, although experience with comparable platforms is welcome.

Who You Are

• Commercially minded, connecting marketing activity to new business opportunities and agency growth.
• A strong writer who can turn research, results and ideas into compelling content in Pepper’s tone of voice.
• Highly organised, comfortable managing multiple campaigns, deadlines and stakeholders.
• Proactive and resourceful, spotting opportunities and moving work forward without waiting for direction.
• Strategic but hands-on, equally comfortable shaping a marketing plan and delivering the detail.
• A supportive manager who sets clear priorities, delegates effectively and gives constructive feedback.
• Confident working with senior leadership and business development, bringing ideas and challenging thinking when needed.
• Analytical and curious, using performance data and audience insight to improve decisions.
• Attentive to quality, with a sharp eye for accuracy, consistency and how Pepper presents itself.
• Adaptable and decisive, able to prioritise what will make the biggest difference within the time available.

Competencies

At Pepper, we maintain a Human Approach in all that we do. Every team member is expected to demonstrate:

• Proactivity
• Problem Solving
• Supportiveness
• Ownership
• Pride in Work