MET Marketing Recruitment
Senior Marketing Manager (Demand Gen & Campaigns)
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Senior Marketing Manager
A North-Yorkshire based technology company are looking for a Senior Marketing Manager to join their marketing team, with a key focus on demand generation and leading campaigns!
This is an exciting opportunity to play a pivotal role in shaping demand generation strategy within a business that is going through a period of exciting change. Working across the full marketing mix, you'll develop integrated campaigns that generate pipeline, strengthen market presence and support the sales cycle from awareness through to conversion.
This is a hands-on role suited to an experienced B2B marketer who enjoys combining strategic thinking with campaign execution and thrives in a collaborative, fast-paced marketing team.
About You
- Proven experience in a senior B2B marketing, demand generation or campaign marketing role.
- Strong understanding of the full marketing mix and driving commercial growth through marketing.
- Experience developing and delivering integrated campaigns that generate pipeline.
- Commercially minded with experience analysing campaign performance and using data to optimise future activity.
- Comfortable managing agencies, budgets and multiple projects.
- Excellent communication and stakeholder management skills, with the ability to build strong company-wide relationships.
- Experience within technology, complex B2B services and adjacent sectors desired.
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What You'll Be Doing
- Developing and delivering the demand generation and campaign strategy aligned to business growth objectives.
- Creating integrated online and offline campaigns that increase brand awareness, engagement and qualified pipeline.
- Building full-funnel marketing programmes that support lead generation, nurture activity and customer acquisition.
- Translating customer insights and market trends into compelling campaign themes and content.
- Working closely with sales teams to ensure marketing activity supports commercial objectives and lead conversion.
- Managing relationships with strategic partners and identifying opportunities for joint marketing initiatives.
- Coordinating external agencies to maximise campaign delivery and performance.
- Managing campaign budgets and measuring ROI across a range of marketing activities.
- Reporting on campaign performance, using data and insight to continuously improve results.
- Collaborating with the wider marketing team to deliver integrated campaigns and support broader business objectives.
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Where You'll Be Based
The role is based in Harrogate with hybrid working available. It is easily accessible for candidates based in Harrogate, Leeds, York, Wetherby, Knaresborough and the surrounding areas, a car would be beneficial as public transport is limited.
MET Marketing is acting as an employment agency in relation to this marketing vacancy.
Your application and interest in this role will be treated with the strictest confidence at all times. Please feel free to request a copy of our privacy policy at any time. This can also be downloaded from our website. Your details may be kept on record so we can contact you about this or other relevant opportunities in future. Your details will not be passed to third parties without your consent. You can request for them to be removed from our database at any point.
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