Phagenesis
Senior Marketing Manager – EU
England
Posted 1 day ago
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Role Overview
The Senior Marketing Manager EU is an individual contributor responsible for driving downstream commercial marketing across key European markets, with a primary focus on the UK and Ireland, Germany, Austria, and broader EU expansion. Reporting to the VP, Global Marketing, this role will own the day-to-day execution of EU marketing strategy from messaging and content localisation through to lead generation, field enablement, and programme onboarding support.
This is a hands-on, high-ownership role suited to an ambitious marketer who thrives in a commercial-stage environment. You will work in close partnership with EU field colleagues, UK-based clinical and commercial teams, and global marketing leadership to build the commercial infrastructure that accelerates Phagenyx adoption across European hospital systems.
Key Responsibilities
Messaging, Positioning & Content Localisation
- Adapt and localise the Phagenyx value proposition and messaging architecture for EU/UK audiences, ensuring resonance across key clinical stakeholders: neurologists, speech and language therapists (SLTs), stroke coordinators, intensivists, and hospital administrators.
- Develop EU-specific commercial content and collateral — including brochures, slide decks, clinical evidence summaries, and digital assets — that reflects local clinical practice, guideline language, and NHS/European health system context.
- Ensure all materials comply with EU/UK regulatory requirements, ABPI/ABHI codes of practice, and Phagenesis quality and legal review processes.
- Translate complex clinical evidence into compelling, accessible materials for both clinical and economic buyer audiences.
- Maintain brand consistency across all EU-facing touchpoints, applying translations and local market nuance throughout.
Lead Generation & Demand Creation
- Design and execute EU/UK demand generation programmes targeting NHS Trusts, stroke units, critical care departments, and neurology services to build a qualified pipeline of prospective Phagenyx sites.
- Develop and manage digital campaigns, congress activations, and peer-to-peer initiatives to drive awareness and inbound interest.
- Build account segmentation frameworks and target account lists in partnership with the EU field team to prioritise high-value NHS and European hospital accounts.
- Track and report on lead volume, source quality, and conversion metrics; optimise programmes based on performance data.
- Support symposia, webinars, and educational events targeted at EU/UK healthcare professionals.
Deal Velocity & Pipeline Acceleration
- Develop commercial tools designed to accelerate movement through the EU sales funnel — from clinical champion engagement through to Trust/hospital approval and first patient treatment.
- Build NHS-focused objection-handling resources, health economic models, and business case frameworks that address local commissioning pathways and budget holder priorities.
- Partner with EU Therapy Development Specialists to identify pipeline bottlenecks and develop targeted materials addressing clinical education, procurement support, or executive-facing business cases.
- Develop content supporting engagement with NHS commissioners, Integrated Care Boards (ICBs), and equivalent European payer/decision-making bodies.
- Maintain awareness of EU reimbursement landscapes and ensure commercial materials are aligned to local funding context.
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Implementation, Onboarding & Programme Optimisation
- Develop and maintain EU/UK-specific onboarding and implementation resources supporting rapid, high-quality site activation — spanning programme initiation, clinical training materials, patient selection tools, and ongoing programme optimisation content.
- Adapt global site integration materials for NHS and European hospital environments, including UK (NBM) and IRE/EU (NPO) conventions and local FEES/DIGEST practice.
- Develop quarterly business review frameworks that help sites demonstrate programme impact and drive continued engagement.
Field Enablement & Sales Support
- Equip the EU field team with best-in-class sales enablement tools: pitch decks, clinical evidence summaries, competitive differentiation resources, and customer-facing leave-behinds tailored to European markets.
- Provide ongoing field support through content refreshes, new indication or study updates, and real-time responses to competitive or clinical questions.
- Support KOL engagement and advisory activities in collaboration with EU Medical/Clinical Affairs.
- Manage EU congress and conference presence — including stand logistics, symposium content, and follow-up materials.
- Maintain the EU/UK marketing calendar and align commercial programmes with key clinical events, guideline cycles, and product milestones.
Cross-functional Collaboration & Commercial Operations
- Work in close partnership with global marketing leadership to ensure EU programmes are aligned with overarching commercial strategy while remaining locally relevant.
- Collaborate with EU Medical/Clinical Affairs to ensure all commercial activity is evidence-based, compliant, and integrated with medical education initiatives.
- Monitor EU competitive landscape and contribute to competitive intelligence updates.
- Manage EU marketing budget responsibly; track spend against outcomes and report to VP, Global Marketing.
- Maintain all EU materials in compliance with ABPI/ABHI standards, MDR requirements, and Phagenesis quality systems.
Essential Experience
- Bachelor’s degree required; MBA or postgraduate business qualification preferred.
- 5–8 years of downstream/commercial marketing experience in medical devices, medtech, or a related healthcare sector.
- Demonstrated experience developing commercial content, sales enablement tools, and demand generation programmes in the UK or European healthcare market.
- Solid understanding of the NHS structure, commissioning landscape, and hospital purchasing environment; familiarity with Integrated Care Boards (ICBs) and NICE processes advantageous.
- Excellent written and verbal communication skills in English; experience working cross-functionally with field sales, clinical/medical affairs, and regulatory/legal teams.
- Proficiency in Microsoft Office suite; experience with CRM platforms (e.g. Salesforce) and marketing tools (e.g. HubSpot or equivalent).
- Highly organised and self-directed; comfortable managing multiple priorities in a fast-paced, early-stage commercial environment.
- Willingness to travel approximately 25–35% across UK and EU markets (field rides, congresses, site visits, advisory boards).
- Right to work in the UK or Germany.
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Desirable Experience
- Experience in neurology, stroke, critical care, dysphagia, or a similarly complex, evidence-intensive therapeutic area.
- Familiarity with ABPI and/or ABHI codes of practice and EU medical device marketing compliance requirements.
- Background in launching or building market awareness for a novel or first-in-class device in the NHS or European markets.
- Experience supporting the development of health economic models, commissioning business cases, or working with NICE submissions.
- Start-up or early-commercial-stage company experience; comfort operating without a large marketing infrastructure.
- Additional European language skills (German, French, or Spanish) advantageous for broader EU market engagement.
- Familiarity with NHS procurement pathways, framework agreements, and tariff-based reimbursement (e.g. HRG codes).
Skills & Capabilities
- Strong commercial instinct with the ability to build content and programmes that drive tangible pipeline and revenue impact.
- Excellent written communication skills; proven ability to produce high-quality clinical and commercial content independently.
- Strong project management skills; able to juggle multiple workstreams, deadlines, and stakeholders without losing quality.
- Comfortable operating with autonomy in a resource-light environment while maintaining alignment with global leadership.
- Collaborative and credible with clinical and field-facing colleagues; able to earn trust quickly in a science-driven environment.
- Data-literate; able to interpret performance metrics and translate insight into programme decisions.
Additional Information
- Competitive salary and performance-related bonus. Company pension, private healthcare, and comprehensive benefits. Hybrid working. Phagenesis is an equal opportunities employer committed to creating an inclusive environment for all employees.
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