Phagenesis Ltd
Senior Marketing Manager – EU
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Senior Marketing Manager (EU)
Location: Primarily UK/EU, with up to 35% travel Reports to: VP, Global Marketing
About Phagenesis & the Vision
At Phagenesis, we aim to transform lives by eliminating the burden of neurogenic dysphagia. As we scale into a high-performance global organisation, we seek driven professionals who excel in fast-paced environments, delivering results with ownership and urgency.
Our mission is to make Phagenyx the standard of care in ICU and acute settings, seeking ambitious, mission-aligned talent to advance our impact. We embed patients first, foster a courageous and trusted culture, and champion innovation, accountability, and a challenger mindset.
Role Overview
The Senior Marketing Manager (EU) will lead downstream commercial marketing across key European markets, with a focus on:
- UK & Ireland
- Germany & Austria
- Broader EU expansion
This hands-on, high-ownership role requires collaboration across: ✔ EU field colleagues ✔ UK-based clinical/commercial teams ✔ Global marketing leadership
Your primary focus: Build the commercial infrastructure to accelerate Phagenyx adoption in European hospital systems.
Key Responsibilities
Messaging & Localisation
- Adapt the Phagenyx value proposition for European markets (e.g., neurologists, SLTs, intensivists), ensuring resonance and relevance.
- Develop локализованные materials (e.g., brochures, slide decks, clinical summaries) aligned with NHS or European healthcare system contexts, including EU regulatory compliance (ABPI, ABHI codes).
- Translate complex clinical evidence into simple, accessible formats for both clinical and economic buyers.
- Ensure brand consistency across all EU-facing touchpoints with culturally and linguistically accurate translations.
Lead Generation & Demand Creation
- Design and execute demand-generation programs targeting:
- NHS Trusts
- Stroke units & critical care departments
- European hospital networks
- Lead digital campaigns, congress activations, and peer-initiatives to boost awareness and conversions.
- Develop account segmentation frameworks, prioritising high-value NHS and EU hospital accounts in collaboration with EU field teams.
- Track and analyse lead metrics, optimising programs based on performance data.
- Support symposia, webinars, and educational events for EU/UK healthcare professionals.
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Pipeline Acceleration & Deal Velocity
- Create commercial tools to streamline the EU sales funnel (e.g., clinical champion engagement → Trust approval → first patient).
- Develop NHS-facing objection-handling resources, economic models, and business case frameworks tailored to local commissioning processes.
- Preempt pipeline bottlenecks by collaborating with EU Therapy Development Specialists (e.g., clinical education support, executive business cases).
- Ensure materials align with EU reimbursement landscapes (e.g., NHS ICBs, European payer decision-making*).
Implementation & Programme Onboarding
- Empower fast, high-quality site activation by creating:
- Onboarding resources
- Training materials
- Patient selection tools
- Adapt global network materials for EU conventions (e.g., UK’s NBM vs. IRE/EU’s NPO systems, local FEES/DIGEST standards).
- Develop quarterly business review frameworks to monitor site adoption and retention.
Field Enablement & Sales Support
- Provide EU field teams with prepared assets:
- Pitch decks
- Clinical evidence summaries
- Leave-behinds
- Competitive differentiation content
- Offer ongoing ad-hoc support (e.g., field rides, real-time clinical/competitor queries).
- Coordinate KOL (Key Opinion Leader) engagements, event logistics, and follow-up materials.
- Maintain EU marketingcalendar, aligning programs with climactic moments (e.g., congresses, NICE guidelines).
Cross-functional Collaboration
- Coordinate with Global Marketing to ensure EU activities align broadly while remaining simultaneously relevant locally.
- Partner with EU Medical/Clinical Affairs to maintain evidence-based alignment (e.g., with medical education initiatives).
- Monitor competitive intelligence and reporting to VP, Global Marketing.
- Manage EU marketing budget accountably and maintain full regulatory compliance.
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Essential Experience
- Education: Bachelor’s degree; MBA or postgraduate business qualification preferred.
- Industry: 5–8 years in downstream/commercial marketing (e.g., medical devices, medtech) UK/EU markets.
- Commercial Projects: Experience in:
- Content & sales-enablement tool development
- Demand-generation programming
- Hospital-acquisition targeting
- NHS Awareness: Strong knowledge of NHS commissioning, ICBs, NICE processes and frameworks (e.g., HRG codes, purchasing pathways*).
- Soft Skills: Fluent professional English, tolerated collaboration with sales, medical/clinical, and legal teams.
- Tech Proficiency: Skilled with Microsoft Office Suite, Salesforce, and marketing platforms (e.g., HubSpot).
- Work Style: Highly organised, self-motivated, decision-driven in fast-evolving settings.
- Travel & Location: Eligible to work in UK/Germany; 30–35% travel required.
Desirable Experience
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Specialist Therapeutic Areas: Prior neurology, stroke, dysphagia, or ICU/dysphagia-disruptor experience.
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Regulatory Compliance: Understanding of ABPI/ABHI codes, EU MDR, and medtech marketing standards.
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NHS Reimbursement: Experience with NICE submissions, Healthcare Evaluation, or pricing systems.
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Start-up/Project-Minded: Profesionál pracoval ĉe vrhá nové/originalné veľikosti so limited marketing infrastructure.
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Language Skills: Multilingualism (e.g., German, French) etmək brezprejedné vsenápred-predenom NK zameranom na EU vývoj.
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Reimbursement Detail: Familiarity with NHS procurement frameworks, contract negotiation, and targeelšieidet ಷelijkheid/ಕಾರಕ الخليفة ( 기록했다bertragung denotedそうだったodetaste
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Crédibilité & autonomía
Compounds Integral
- Salary-competitive + bonus performance-linked
- Company pension and private healthcare benefits
- Hybrid working model
- Equal Opportunities Employer fostering diversity
Phagenesis is an equal Opportunities Employer*
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