Armstrong Lloyd - Marketing & Sales Recruitment
Senior Marketing Manager
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ABM Marketing Campaign Manager (Senior)
Hybrid, Central London • Permanent, Full-Time • Salary negotiable
Our client is a long-established, global B2B SaaS business that's continuing to grow through acquisition, with headcount now approaching 500 people worldwide. They sit at the forefront of innovation in their sector, working with market-leading organisations and already recognised as a thought leader in their space.
They're looking for an ABM Marketing Campaign Manager to join their London-based marketing team as a shared service across the global marketing function. This is a great opportunity for a hands-on digital campaign specialist who wants to own ABM and paid social strategy for a fast-growing business operating at the top end of its sector.
About the Role
Working within a global marketing team matrix structure, you'll take ownership of digital marketing campaigns across the function. You'll have a primary focus on one of the business's core products, while supporting campaign activity across the wider product portfolio.
You'll be the driving force behind the ABM strategy and getting the very best from the ABM platform, alongside managing LinkedIn paid advertising and managing regular customer email marketing programmes with support from the team.
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You'll be based in the London office on a hybrid basis with flexibility to adjust your hours.
What You'll Be Doing
- Planning, executing, and optimising B2B ABM campaigns
- Managing LinkedIn paid advertising, including LinkedIn video ads
- Email marketing campaigns (with support from the campaign execution team)
- Tracking and reporting on campaign attribution and MQL performance, using data to continuously improve results
- Partnering with marketing colleagues in a global matrix structure
What We're Looking For
- Demonstrable hands-on experience in digital marketing campaign management within B2B SaaS or technology
- Proven experience strategizing, planning, executing, and optimising ABM campaigns using an ABM platform
- Experience managing LinkedIn paid advertising, including video ads and custom ad formats
- Experience managing email campaigns
- Confidence working with campaign attribution and MQL data
- Strong stakeholder management skills working in a global matrix organisation
- Excellent written and verbal communication skills
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Why Apply?
- Join a global B2B SaaS business at the forefront of innovation in its sector
- Scale-up energy with the stability of a long-established, growing business now approaching 500 people through acquisition
- Work with market-leading clients, already established as a thought leader in their space
- Internationally focused, with genuine global reach
- Collaborative, expert-led culture with a strong sense of shared purpose
- Hybrid working, flexi hours, and benefits package
- Opportunity for ongoing development and growth
Armstrong Lloyd is a marketing specialist recruitment services provider. We specialise in the B2B SaaS space and have a variety of similar roles available. We offer a personal service that will give you the best possible outcome in your job search. Our client is an equal opportunity employer and welcomes applications from all backgrounds. Every application is reviewed by a real person, not a filter.
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