Armstrong Lloyd - Marketing & Sales Recruitment
Senior Marketing Manager
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Marketing Campaign Manager (Senior)
Hybrid, 3 days Central London
Permanent, Full-Time
Salary c£70k-£80k pa
Our client is a 15-year-old B2B software and services business that keeps growing by buying great tech and folding it into their SaaS platform. Headcount is now approaching 500 globally, and they're genuinely seen as one of the innovators in their space.
This is a newly created role, and a genuinely interesting one. You'll sit as a shared service alongside the creative team, working across a 20-person marketing function split between London and the US.
You will plug into the marketing managers who each own a product, and work closely with the product marketing, creative, events, sales, and solutions teams, with a direct dotted line into the UK Marketing Director and CMO. You'll report into the Marketing Director, who's based in the US, which means real autonomy day-to-day as a senior campaign voice in the London office, trusted to run things your way!
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What you'll actually be doing
- Take ownership of digital campaigns across the business.
- ABM is where you'll really get to lead by owning the strategy and getting the most out of the ABM platform, alongside running LinkedIn advertising and the customer newsletter email programme, backed by a campaign execution team, so you're not doing the grunt work solo!
- Plan, execute, and optimise B2B ABM campaigns
- Own LinkedIn paid advertising, including video and custom formats
- Run email marketing campaigns, with execution support
- Track attribution and MQL performance and use the data to keep sharpening the approach
- Work across a global matrix and build relationships across the US and UK teams
What you'll bring
- Solid, hands-on digital campaign experience in B2B SaaS or tech
- A track record of strategising, executing, and optimising ABM campaigns end-to-end using an ABM platform
- LinkedIn paid experience, including video and custom ad formats
- Email campaign management
- Comfort living in attribution and MQL data
- The stakeholder skills to thrive in a global matrix - highly organised, self-starter
- Strong written and verbal communication
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Why this company and role?
- A newly created role with real scope to shape it
- Scale-up energy, constant product evolution
- Excellent reputation in their industry
- Autonomy and flexible start/finish times
- A dotted line straight to the CMO and the UK Marketing Director
- Hybrid working, flexible hours, and a benefits package
- Genuine room to grow as the team and product set keep expanding
- Opportunity to attend their key industry events - they're currently in New York!
Armstrong Lloyd is a specialist marketing recruitment agency working exclusively in B2B SaaS. Every application is reviewed by a real person not a filter. Our client welcomes applications from all backgrounds.
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Jessica, London
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