Community, Brand & Creative:

• Bring a sharp creative eye and develop compelling briefs that set the creative direction across copy and tone of voice, keeping every touchpoint on-brand and to a high standard.
• Lead community strategy across Discord and other platforms, working closely with the Community Manager to build engagement, feedback loops and participation.
• Spot opportunities for partnerships, influencer activations and campaign amplification with creators and our wider community.

Game Growth & Performance Marketing:

• Take hands-on ownership of organic and paid media across YouTube, TikTok and paid search, including campaign builds, optimisation, creative strategy, budget management and testing.
• Develop paid media strategy and campaign structures across audiences, budgets and channels, aligned with seasonal campaign and business goals.
• Track and analyse campaign results using analytics tools, sharing actionable insights with stakeholders.
• Collaborate with the game team to understand our audiences and map opportunities for growth against the game's player personas.

What You’ll Bring

• Marketing experience - 5+ years in a relevant marketing role, with hands-on experience in mobile games or apps.
• Growth marketing expertise - a strong understanding of performance marketing, user acquisition, ASO and broader growth principles, and you stay up to date on a rapidly changing landscape.
• Team management - experience managing a team, with the ability to guide, develop and support others to deliver their best work.
• Strong communication and organisation - a confident communicator, able to present ideas clearly and influence senior stakeholders.
• A collaborative mindset - happy to support others and work closely with the wider team to achieve shared goals.

Desired Skills & Experience

• A genuine love of music and karaoke culture, with a finger on the pulse of social media and emerging audience trends.
• Experience testing and iterating tone of voice and messaging across channels, using data to refine and improve performance.
• Experience in a small or scale-up company environment, music or entertainment experience is a plus.
• Proficient in using attribution and analytics platforms.

How We Work

• We're a small team, so you'll play a key role in driving the growth of our mobile game and wider brand.
• We value initiative and hands-on problem solving, and trust people to take ownership of their area.
• We operate a hybrid working policy at Sing King. We have set days in our Farringdon office: Tuesday, Wednesday, Thursday, with Monday and Friday being our home working days.
• We offer a competitive salary and benefits package.

We’re committed to building a diverse and inclusive team. We strive to create an environment where everyone feels they belong, and we welcome applications from people of all backgrounds, experiences, and identities. If this role excites you, we encourage you to apply, even if your experience doesn’t align perfectly with every requirement.

We are dedicated to making our recruitment process accessible to all. Please let us know if you require any adjustments (for example, interview location, structure, or materials in an alternative format).