Drive Funnel Conversion

• Analyze performance across the funnel to identify where prospects are progressing, stalling, or dropping out.
• Develop and test interventions designed to improve conversion, lead velocity, and pipeline contribution.
• Partner with Marketing Operations and Revenue Operations to continuously improve lifecycle stages, lead scoring, qualification, routing, and recycling.
• Build a strong feedback loop with SDR and Sales teams to understand lead quality, disposition, and progression.

Connect Signals, ABX, and Sales Engagement

• Connect individual prospect behavior with account-level engagement and intent signals to create a more complete view of buying readiness.
• Partner with ABX to coordinate lead and account journeys and identify opportunities to accelerate high-intent accounts.
• Work with SDR teams to ensure sellers receive the right leads at the right time, with the context and buying signals needed to engage effectively.
• Identify opportunities to use AI, automation, and predictive signals to improve personalization, prioritization, and journey orchestration.

Measure & Optimize

• Define and report against lifecycle KPIs including MQL-to-SAL conversion, SAL-to-opportunity conversion, lead velocity, recycled lead conversion, pipeline, and revenue contribution.
• Develop actionable insights that identify opportunities to improve funnel performance.
• Establish a culture of continuous testing, learning, and optimization across the prospect lifecycle.
• Communicate lifecycle performance, insights, and recommendations to Growth Marketing and GTM stakeholders.

What You Will Bring

• 7+ years of B2B marketing experience, ideally across lifecycle marketing, demand generation, growth marketing, or marketing operations.
• Strong understanding of complex B2B buying journeys, preferably within SaaS, enterprise technology, or cybersecurity.
• Demonstrated experience developing lifecycle, nurture, or demand programs that drive measurable pipeline and revenue outcomes.
• Strong understanding of lead management, scoring, qualification, routing, and recycling.
• Experience using CRM, marketing automation, and ABM/intent platforms such as Salesforce, Marketo/Eloqua, and 6sense or equivalent.
• Strong analytical capability, with experience using funnel and conversion data to identify problems and drive action.
• Experience partnering with Sales, SDR, Marketing Operations, and Revenue Operations teams.
• Ability to influence and drive change across a complex, global organization without direct authority.
• Commercial mindset with a strong understanding of pipeline, conversion, and revenue metrics.
• Strong communication skills with the ability to translate complex data and customer journeys into clear recommendations.
• Hands-on experience using AI within marketing workflows, with an interest in how AI can improve journey orchestration, personalization, and conversion.

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Ready to Join Us?

At Sophos, we believe in the power of diverse perspectives to fuel innovation. Research shows that candidates sometimes hesitate to apply if they don't check every box in a job description. We challenge that notion. Your unique experiences and skills might be exactly what we need to enhance our team. Don't let a checklist hold you back – we encourage you to apply.

What's Great About Sophos?

• Sophos operates a remote-first working model, making remote work the primary option for most employees. However, some roles may necessitate a hybrid approach. While we are a remote-first organization, applicants must have legal authorization to work in the jurisdiction where the position is posted, without requiring employer sponsorship.
• Our people – we innovate and create, all of which are accompanied by a great sense of fun and team spirit
• Employee-led diversity and inclusion networks that build community and provide education and advocacy
• Annual charity and fundraising initiatives and volunteer days for employees to support local communities
• Global employee sustainability initiatives to reduce our environmental footprint
• Global fitness and trivia competitions to keep our bodies and minds sharp
• Global wellbeing days for employees to relax and recharge
• Monthly wellbeing webinars and training to support employee health and wellbeing

Our Commitment To You

We’re proud of the diverse and inclusive environment we have at Sophos, and we’re committed to ensuring equality of opportunity. We believe that diversity, combined with excellence, builds a better Sophos, so we encourage applicants who can contribute to the diversity of our team. All applicants will be treated in a fair and equal manner and in accordance with the law regardless of gender, sex, gender reassignment, marital status, race, religion or belief, color, age, military veteran status, disability, pregnancy, maternity, or sexual orientation. We want to give you every opportunity to show us your best self, so if there are any adjustments we could make to the recruitment and selection process to support you, please let us know.

Data Protection

If you choose to explore an opportunity, and subsequently share your CV or other personal details with Sophos, these details will be held by Sophos for 12 months in accordance with our Privacy Policy and used by our recruitment team to contact you regarding this or other relevant opportunities at Sophos. If you would like Sophos to delete or update your details at any time, please follow the steps set out in the Privacy Policy describing your individual rights. For more information on Sophos’ data protection practices, please consult our Privacy Policy Cybersecurity as a Service Delivered | Sophos.