Makerz
Senior Marketing Manager
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Location: Central London, hybrid, with regular venue presence Contract: Full-time, permanent Travel: Regular travel within Europe Reports to: Managing Director, Europe Team: One direct report, plus external agencies across paid media, SEO and PR
About the role
One of our premium hospitality clients in Central London is looking for a commercially focused, hands-on Senior Marketing Manager to lead marketing across its European venues.
This is a broad leadership role combining strategy with delivery. You will own the European marketing plan, manage budgets and agency partners, lead social media and content, and work closely with venue teams to drive bookings, revenue, and brand awareness.
The successful candidate will understand that hospitality marketing happens both behind a screen and inside the venues. You should be equally comfortable developing a strategy, reviewing campaign performance, and working with operational teams to understand what is happening on the ground.
Key responsibilities
Strategy and commercial performance
- Own the European marketing strategy, including positioning, target audiences, seasonal priorities, and venue-specific opportunities.
- Build and manage the annual and quarterly marketing calendar across the European portfolio.
- Develop tailored plans for each venue and market while maintaining a consistent overall brand direction.
- Own the European marketing budget, including channel allocation, agency costs, forecasting, and performance tracking.
- Report regularly on commercial results, including bookings, revenue, customer spend, day-part performance, and return on marketing investment.
- Develop targeted campaigns to drive quieter trading periods and grow key revenue streams.
Agency and channel management
- Lead external agencies across paid media, SEO, and PR, including briefing, performance management, and commercial reviews.
- Set clear scopes, objectives, and key performance indicators for every agency and channel.
- Oversee paid search and paid social strategy, budgets, audience targeting, and booking-led performance.
- Manage organic search visibility, local listings, review platforms, and high-intent search activity.
- Coordinate PR, influencer, and partnership activity across relevant hospitality, lifestyle, and consumer media.
- Ensure paid media, SEO, PR, CRM, and social media work together within one coordinated marketing calendar.
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Venue and local marketing
- Drive bookings and revenue across key occasions, including lunch, dinner, weekends, events, group bookings, and late-night trading.
- Support private dining, corporate events, celebrations, and seasonal bookings in partnership with sales and venue teams.
- Build local marketing plans using relevant partnerships, corporate outreach, hotels, concierges, cultural organizations, and local businesses.
- Maintain a regular presence within the venues and build strong relationships with general managers and operational teams.
- Ensure marketing activity accurately reflects the experience delivered to guests.
Brand, content, and digital
- Maintain consistent brand standards across campaigns, photography, video, menus, signage, digital platforms, and in-venue materials.
- Lead the social media and content strategy through the Social Media Manager.
- Oversee content calendars, photo and video shoots, community management, and creator collaborations.
- Manage customer communications, CRM activity, segmentation, and reservation-platform data in line with UK and European data protection requirements.
- Oversee venue web pages, booking journeys, listings, and review platforms, ensuring the route from discovery to booking is clear and effective.
European market delivery
- Develop locally relevant plans for each European market rather than simply replicating UK campaigns.
- Work with local agencies, media, hospitality partners, influencers, and cultural organizations.
- Adapt campaigns and content to reflect local audiences, behaviors, and commercial opportunities.
- Collaborate effectively with venue teams and international marketing stakeholders.
- Travel regularly within Europe and support the marketing of future openings as the portfolio grows.
Team leadership
- Line manage and develop the Social Media Manager, setting priorities, objectives, and standards across multiple venues.
- Ensure social media contributes to the same commercial goals as paid media, SEO, PR, and CRM.
- Act as the senior marketing partner to European operations.
- Brief and support venue teams so campaigns are understood and executed effectively.
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About you
Essential experience
- Significant marketing experience within premium hospitality, restaurants, hotels, entertainment, or another fast-moving consumer-facing sector.
- Experience at Marketing Manager level or above.
- A proven ability to develop a marketing strategy and personally lead its delivery.
- Strong experience managing external agencies across paid media, SEO, and PR.
- Multi-site or multi-market marketing experience.
- Strong commercial understanding, including bookings, revenue, customer spend, channel performance, and return on advertising spend.
- Hands-on digital marketing experience across paid and organic media, social media, CRM, web content, and booking platforms.
- Excellent written and verbal communication skills.
- Confidence working with senior stakeholders and operational teams.
- Willingness to attend venues during evenings, weekends, and important trading periods when required.
- Willingness to travel regularly within Europe.
- The right to work in the UK.
Desirable experience
- Experience marketing hospitality venues in more than one European market.
- Knowledge of the Italian market or working proficiency in Italian.
- Experience with venues combining dining, bars, events, or late-night entertainment.
- Experience supporting new venue openings.
- Familiarity with CRM and reservation platforms such as SevenRooms, OpenTable, Braze, or similar.
- Experience managing a social media, content, or channel specialist.
- Experience with influencer, talent, and premium brand partnerships.
Working arrangements
This is a London-based hybrid position with a strong expectation of regular presence at the client’s Central London venues. The role will work closely with European operations, international marketing teams, Finance, and external agency partners. Some evening and weekend work will be required around events, launches, and important trading periods.
How to apply
Please send your CV to work@makerz.co.uk. We will ensure your application reaches the client’s team. Candidates whose profiles match the requirements will be contacted directly regarding the next stage.
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