NSPCC
Senior Marketing Officer - Mass Participation Fundraising
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Are you looking for a role within an organisation where the work you do makes a real difference to children?
If the answer it's yes, the Senior Marketing Officer could be exactly what you're looking for.
Join the Engagement and Fundraising directorate to make the difference
At the NSPCC, we believe every childhood is worth fighting for. With over 100 years of experience, and the collective strength of our staff, volunteers, supporters, and partners, we're working to end child abuse and neglect for good.
Over 90 percent of the NSPCC's income comes from voluntary donations, so we rely on the incredible generosity and commitment of all our supporters, large and small.
You'll work as part of one of many teams across the UK, which focus on engaging our supporters and ensuring they continue to give their support. You will do this by leading fundraising initiatives or simply sharing our mission with those around you, every conversation and connection can spark change.
We encourage everyone across the organisation to get involved, feel confident in championing our cause, and help us grow the support we need to protect children and give them the futures they deserve.
If you're motivated by purpose, thrive in a supportive team, and want to contribute to creating a safer, brighter world for every child join us as a Senior Marketing Officer.
What is the purpose of the Senior Marketing Officer?
The role's purpose is to coordinate and deliver fundraising marketing campaigns for the Mass Participation Fundraising Team.
Mass Participation Fundraising is an important acquisition and income stream feeding into the Engagement and Fundraising directorate. The team is divided into three main areas – Third Party Events, Schools Fundraising and DIY fundraising. We are looking for a skilled Senior Marketing Officer to work across these audience streams to coordinate marketing activity, providing a holistic view of marketing activity across owned, earned and paid marketing channels.
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This role will focus on marketing to mass audiences to reflect the breadth of audiences who take part in Mass Participation Events. This includes parents, grandparents, professionals who work with children, those with a personal connection to our charity, or simply those who care deeply about children.
The role plays a key part in generating income to support the NSPCC's mission. You'll contribute by delivering ambitious participation and income targets through your marketing activity.
What will I be doing as a Senior Marketing Officer?
As a Senior Marketing Officer, You Will Work Closely With The Mass Participation Team To Coordinate And Deliver The Planning, Execution And Evaluation Of Events Fundraising Marketing Campaigns Across All Channels
- Adopting a holistic view of all Mass Participation Team's marketing to ensure consistency, and will have a good understanding of how this fits with the organisation's strategic goals.
- Strategic management of the planning and coordination of events across a wide range of channels, ensuring that activities are integrated, informed, planned and evaluated, and that performance metrics are reached
- Championing an audience-led approach to ensure all communications targeted at mass audiences are relevant and useful, as part of our Supporter Centricity Programme goals.
What skills do I need to be a Senior Marketing Officer?
We are looking for a collaborative, enthusiastic marketing professional who has experience delivering insights-driven marketing strategies that make an impact.
- You'll be a great communicator, able to build effective working relationships and influence a range of stakeholders.
- You'll be able to work independently and will have a track record of successfully juggling multiple projects and competing priorities to meet strict deadlines.
- You will also have experience working across paid, owned and earned marketing channel, ideally in the charity or not-for-profit sector.
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Why join the NSPCC?
Any one of our people will tell you that a huge reward in itself is making a difference to children's lives. But we know it's a competitive world, and it's important to feel valued in your role and receive more practical, tangible benefits. We offer salaries that are at least comparable with the top charities in the UK, as well as these benefits.
- Generous annual leave - 29 days per annum plus bank holidays for full-time employees (pro-rata for part-time). 32 days per annum after five years' continuous service.
- Employee discounts - Our discounts portal gives you online access to over 3,000 discounts and offers.
- The Employee Assistance Programme (EAP) - an independent, free, personal support service. It can provide information, support and advice to support your health and wellbeing.
- Pension - building up a good pension is something we want to help you achieve with our flexible, tax-efficient pension schemes.
- Life assurance scheme - All employees will be given life assurance of one times their salary, unless they join the NSPCC Group Personal Pension Scheme, where members are given life assurance of five times their salary.
Join us and make a difference. You'll grow, be challenged, and help change millions of young lives for the better.
Ready to apply?
If this is the role for you, please click the button ‘apply' to start your journey. You can find more information on all recruitment stages on the Career page.
Still have questions about the role?
For an informal chat about the role, please contact the hiring manager madeleine.bowler@nspcc.org.uk or bill.newton@nspcc.org.uk
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