Derby And Burton Hospitals Charity
Senior Marketing, PR and Brand Manager
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Job Title: Senior Marketing, PR and Brand Manager
Full time 37.5 hours per week (some evening and weekend working may be required)
Includes comprehensive benefits package including, competitive pension, flexible working options and generous leave entitlements.
Please send your CV and covering letter explaining how you meet the essential criteria to rachael.vowles1@nhs.net by 5pm on Wednesday 30 September 2026. For full application pack, please visit https://bit.ly/4r3lEVj
If you are shortlisted, you will be invited to an in-person interview, which will include a test, on Friday 9 October 2026. If successful, you will move to a second stage in-person interview which will take place on Wednesday 14 October 2026.
About Us
Derby and Burton Hospitals Charity (The Charity) is a registered Charity (registration number 1061812) and partners with The University Hospitals of Derby and Burton NHS Foundation Trust to provide exceptional care together.
Our charity, which includes the Air Arts team, aims to achieve this through supporting staff to care for patients in safe, high-quality environments, using the latest equipment, technology and learning and contributing to the future of health through a commitment to research and development. The charity provides a public benefit to the patients it serves and the staff who support and treat our patients. The charity is aware that its role is not to replace or subsidise NHS healthcare, but to complement and enhance it.
On 1 July 2018, the NHS Trust brought together five hospitals in Derby, Burton, Lichfield and Tamworth to provide the highest quality care to patients across Southern Derbyshire and South East Staffordshire. The trust aims to deliver outstanding care for local people as we bring together the expertise of our 12,000 staff across our five hospital sites. As part of this merger, the two Trust charities were also merged to create the now Derby and Burton Hospitals Charity.
In November 2026, the charity will become a Charitable Incorporated Organisation (CIO).
Role Overview
Derby & Burton Hospitals Charity is seeking an ambitious and experienced Senior Marketing, PR & Brand Manager to lead the marketing, communications and public relations activity at an exciting time for the organisation.
Working at the heart of a growing and impactful charity, you will help raise our profile, strengthen our brand and inspire support from donors, businesses, communities and NHS colleagues. This is an opportunity to use your creativity and strategic expertise to make a genuine difference to patients, families and staff across our hospitals.
Reporting to the Head of Marketing and Stakeholder Management, you will develop and deliver integrated campaigns that drive engagement, fundraising and awareness. From securing positive media coverage and building influential stakeholder relationships to leading digital communications, content creation and brand development, you will ensure our charity's impact is seen, heard and understood by the audiences that matter most. You will also oversee our growing merchandise and retail offer, helping to maximise both income generation and brand visibility.
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Key Responsibilities
Job Purpose
The Senior Marketing and PR Manager plays a pivotal role in delivering Derby & Burton Hospitals Charity’s integrated marketing, communications and public relations strategy. Working closely with the Head of Marketing and Stakeholder Management, the post holder will work to enhance the charity’s profile, strengthen its reputation and increase engagement with supporters, partners and stakeholders.
As a charity we are small, agile, ambitious and flexible. This fast-paced role is responsible for developing and overseeing the delivery of high-impact marketing and PR campaigns to drive income, managing media relations and public affairs opportunities, overseeing brand development and managing the charity’s hub team to maximise income and brand visibility.
By combining strategic planning with operational delivery, the Senior Marketing, PR and Brand Manager will help drive sustainable growth in fundraising, donations, merchandise sales, community engagement and brand awareness. In addition, the postholder will work support a broader work portfolio in other areas of the charity.
The post holder will provide leadership across marketing and communications activity, ensuring campaigns are insight-led, audience-focused and aligned with the charity’s strategic objectives.
Marketing Strategy and Campaign Management
- Develop and implement the charity’s integrated marketing and communications strategy.
- Lead and oversee the planning, delivery and evaluation of multi-channel marketing and PR campaigns that increase awareness of the charity impact, engagement, fundraising and supporter acquisition.
- Develop annual marketing and PR plans aligned to organisational priorities and campaign objectives.
- Oversee campaign performance using the team's data and insights to optimise activity and demonstrate return on investment.
- Identify new opportunities and emerging trends to maximise the charity’s reach, impact and income generation.
Public Relations and Media
- Develop and deliver a proactive public relations strategy to enhance the charity’s reputation and profile with the aim of driving income.
- Build and maintain strong relationships with local, regional and national media.
- Identify and secure positive media coverage through compelling stories, campaigns and case studies (fundraising and impact).
- Prepare press releases, media statements, speeches, presentations and briefing documents.
- Provide communications advice to senior colleagues on media relations, reputation management and PR opportunities.
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Brand Management
- Act as the brand guardian.
- Champion the charity’s brand, ensuring consistency across all communications, campaigns and stakeholder engagement.
- Develop brand awareness initiatives that strengthen public, supporter and staff recognition and trust.
- Ensure all marketing materials reflect the charity’s values, tone of voice and visual identity.
- Lead the ongoing development and evolution of the charity’s brand.
Merchandise and Brand Retail
- Manage the retail team and support the Head of Marketing and Stakeholder Management to develop and deliver the charity’s merchandise strategy to support fundraising objectives and increase brand awareness.
- Oversee all charity merchandise sales, including product selection, procurement, pricing, stock management and sales performance.
- With the Head of Marketing and Stakeholder Management, identify opportunities to introduce new merchandise ranges and seasonal products that generate additional income.
- Work with suppliers and internal stakeholders to ensure merchandise reflects the charity’s brand, values and quality standards.
- Lead the team to ensure merchandise is effectively promoted through fundraising campaigns, events, digital channels and other retail opportunities.
Stakeholder Communications
- Develop targeted communications for key stakeholder groups, including NHS colleagues, supporters, donors, corporate partners and community organisations.
- Build strong working relationships across the charity and the Trust to identify opportunities for collaborative campaigns and communications.
- Support senior leaders with communication planning for major campaigns, appeals and organisational priorities.
Digital Marketing and Content
- Develop and manage a digital content strategy that drives income.
- Oversee the creation of engaging content across digital and traditional channels.
- Oversee the delivery of website, email marketing and social media communications to maximise audience engagement.
- Ensure content is audience-focused, accessible and aligned with campaign objectives.
Leadership and Management
- Provide leadership, guidance and support to marketing and communications colleagues.
- Manage external suppliers, agencies and creative partners to ensure quality, value for money and effective delivery.
- Foster a collaborative, high-performing and innovative team culture.
- Contribute to departmental planning, budgeting and performance reporting.
Monitoring and Evaluation
- Review campaign performance, stakeholder engagement and merchandise sales data to inform future planning.
- Oversee the production of reports which demonstrate impact, reach, income generation and contribution to organisational objectives.
- Ensure activities comply with relevant legislation, governance requirements and best practice.
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