Holland & Barrett
Senior MarTech Manager
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Nuneaton, UK | Full-time
We offer hybrid working, with an expectation that you'll be present at our Nuneaton office for a minimum of 2 days per week.
At Holland & Barrett, we're on a mission to make health and wellness a way of life for everyone. Through our Back Your Body proposition, we're helping people better understand their bodies and take positive action to support their wellbeing.
We're looking for a Senior MarTech Manager to lead and evolve our marketing technology ecosystem at a pivotal stage in our transformation. This is a highly strategic role where you'll connect technology, data and marketing performance, enabling smarter customer experiences, stronger commercial outcomes and scalable growth across our markets.
The Role
- Own and optimise Holland & Barrett's MarTech ecosystem, ensuring platforms, data and processes deliver measurable customer and commercial value.
- Enable CRM, personalisation and performance marketing through effective use of first-party customer data and marketing technology.
- Lead tracking, tagging and measurement across web, app and paid media channels, ensuring high-quality data underpins optimisation and attribution.
- Drive best practice across Google Tag Manager, server-side tracking, consent management and marketing data architecture.
- Develop and evolve Customer Data Platform (CDP) capabilities, enabling real-time audience activation, suppression, lookalike modelling and personalisation across CRM, Paid Media and Digital channels.
- Partner with Performance Marketing teams to improve audience strategy, campaign measurement, incrementality and media effectiveness through first-party data activation.
- Support the growth of Digital Asset Management, Retail Media and Loyalty technology capabilities to enable omnichannel customer experiences.
- Evaluate emerging marketing technologies, AI capabilities and vendor partnerships, ensuring the MarTech stack supports future customer growth ambitions.
- Partner with Marketing, CRM, Loyalty, Performance Marketing, Digital, Data and Engineering teams to deliver scalable, future-focused solutions across multiple markets.
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The Person
- Proven experience leading MarTech, Customer Data or Marketing Technology functions within a complex consumer organisation.
- Strong expertise in Google Tag Manager, server-side tagging, data layers, APIs, attribution and digital measurement frameworks.
- Experience enabling Performance Marketing through first-party data, audience segmentation, conversion tracking and customer activation across paid channels.
- Experience with CRM platforms such as Braze and Customer Data Platforms such as High touch, Segment or Adobe RTCDP.
- Strong understanding of customer lifecycle marketing, personalisation, audience strategy and omnichannel customer engagement.
- Experience managing technology vendors, platform roadmaps and investment budgets.
- Ability to translate complex technical capabilities into commercial outcomes and influence stakeholders across Marketing, Digital and Technology.
- A collaborative mindset, curiosity to explore emerging technologies and a passion for driving measurable customer growth.
If you're excited by the opportunity to shape the future of marketing technology at one of the UK's most trusted wellness brands, we'd love to hear from you. Apply today and help us build the capabilities that will power the next stage of Holland & Barrett's growth.
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What We Offer
Reward
- Up to 10% Annual Bonus
Wellbeing & Lifestyle Benefits
- Health Cash Plan
- Life Assurance
- Private Virtual GP
- FREE at-home blood test kit
- Holiday Purchase option
- Pension Contribution
- Access to ‘Wellhub' with gyms, studios and wellbeing apps
Discounts & Savings
- 25% Colleague Discount with FREE Standard Delivery
- Exclusive Discounts from a wide range of partners
- £/€50 Annual Product Allowance to spend in store
Learning & Development
- Access to a variety of learning opportunities, including Level 2-5 Apprenticeships, Workshops and our Digital Learning Library
AND MORE!
Holland and Barrett is an equal opportunity employer. We welcome diverse perspectives and are committed to creating an inclusive environment for all colleagues. We understand that when our colleagues are listened to, respected and valued for who they are, we build an organisation with belonging at its heart – making health and wellness a way of life for everyone.
Holland & Barrett does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).
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