Danone
Senior Media Manager
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About The Job
Introduction & Job Detail
At Danone, we’re driven by a powerful mission to bring health through food to as many people as possible. As one of the world’s leading FMCG companies, our brands span Dairy & Plant-Based Products, Waters, Early Life Nutrition, and Medical Nutrition. We’re proud to be a purpose-led business, committed to healthier diets, sustainable practices, and inclusive growth.
Role Details
- Lead integrated planning for Danone Baby Feeding brands across the UK & Ireland, delivering high-impact, insight-led marketing campaigns that consistently outperform KPIs across paid, owned and earned media.
- Collaborate with agency partners and internal experts to build an integrated communications ecosystem that connects paid, owned, and earned channels, delivering a seamless and engaging consumer experience.
- Lead Connections Planning for the Baby Feeding category, delivering fully integrated, always-on POE plans across all channels to drive both short-term ROI and long-term brand equity.
- Partner with Tier 1 agencies to develop best-in-class POE strategies that elevate execution standards and deliver against key JTBDs.
- Oversee end-to-end campaign execution, ensuring all outputs meet the highest standards and align with approved strategy, local best practices, and Global Danone Playbooks.
- Build strong collaboration with the Digital Experience team, embedding their expertise at critical stages of the ICP process to maximise effectiveness.
- Ensure seamless channel integration across retail media, D-Commerce, and shopper marketing to optimise spend efficiency and drive conversion across both online and offline channels.
- Partner closely with the Integrated Comms Manager to deliver campaigns on time and in full (OTIF) throughout the ICP Process.
- Champion performance excellence, working with our Media Analyst to monitor campaigns, optimise in-flight performance, and embed robust post-campaign learning.
- Act as a trusted partner and advisor to category brand teams, helping to develop communication strategies that maximise business impact.
- Support the Head of Connected Planning in defining priorities and maximising the effectiveness of the Connected Planning function.
- Lead key Connected Planning initiatives that enable more transversal ways of working and build organisational capability.
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About You
- Media planning and digital marketing expert with an in-depth knowledge of media planning but equally comfortable with Retail Media, Ecommerce and Shopper ecosystems.
- Skilled at developing campaigns which deliver brand goals across the full funnel.
- Good understanding of how paid media drives digital engagement and interacts with offline media, particularly in the retail environment.
- Strong understanding of addressable media, audience targeting and enrichment.
- Planning and activation expertise across all main channels, including TV, BVOD, VOD, OOH, display, search, social PPC & SEO.
- Highly organised and able to work in fast pace/ evolving context.
- Accountable & results driven with good stakeholder management at all levels.
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Please note that the salary on offer for this position is between £65,000 - £75,000 + bonus, car allowance & benefits.
About Us
At Danone UK & Ireland, we are committed to delivering better health through better nutrition for millions of consumers and patients in our communities.
We have a range of flexible benefits and excellent rewards, click here to find out more https://careers.danone.com/uki/en/Why-Danone/our-learning---rewards.html.
Diversity, Equity, and Inclusion (DEI) is deeply embedded in Danone's DNA, representing our core values and beliefs. We embrace diversity as a driving force for positive change, nurturing an inclusive workplace where every individual is valued.
The closing date for applications is 10/09/26, you will therefore hear about your application after this date.
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