Caramel London
Senior Merchandiser buyer
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Company Description
Caramel London is a modern luxury brand founded in 1999 by designer Eva Karayiannis to challenge traditional perceptions of childrenswear. The brand is known for understated luxury, using high-quality materials, meticulous craftsmanship, and distinctive color palettes and prints to create modern classics each season. Over time, Caramel has expanded its offering to include luxury womenswear and homewares, reflecting a cohesive, design-led aesthetic. With a strong creative vision and commitment to detail, Caramel London attracts customers who value thoughtful design and timeless style.
Role Description
The Senior Merchandiser Buyer role at Caramel London is a full-time, on-site position based in London. The role involves managing the buying process for childrenswear, womenswear, and homewares, including range planning, product selection, and seasonal assortment building in line with brand strategy. Daily responsibilities include:
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- Analyzing sales and stock data
- Monitoring performance at SKU and category level
- Making informed decisions on rebuys, markdowns, and product phasing to maximize margin and sell-through
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The Senior Merchandiser Buyer will collaborate closely with design, production, retail, and marketing teams to ensure collections are commercially viable, cohesive, and aligned with customer demand. The role also includes:
- Supplier negotiation
- Market and competitor research
- Contributing to pricing and inventory strategies to support sustainable growth
Qualifications
- Strong communication skills, including clear verbal and written communication and effective cross-functional collaboration.
- Customer service awareness and the ability to translate customer feedback and behavior into commercial decisions.
- Proven sales and retail experience, with a track record of driving performance through assortment planning and merchandising.
- Marketing awareness, with an understanding of how product, visuals, and storytelling support brand positioning and sales.
- Significant experience in merchandising and buying within fashion or luxury retail, ideally across childrenswear or womenswear.
- Advanced analytical skills, including proficiency with Excel or similar tools for forecasting, margin analysis, and sales reporting.
- Strong negotiation skills and experience managing supplier relationships and terms.
- Excellent organizational and planning abilities, with attention to detail and the capacity to manage multiple seasons and categories simultaneously.
- Knowledge of retail KPIs, inventory management, and pricing strategies in a multi-channel environment.
- Bachelor’s degree in Business, Fashion Merchandising, Retail Management, or related field, or equivalent professional experience.
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