Advocate Group
Senior National Account Manager
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Senior National Account Manager – International QSR
Up to £80,000 + £8,000 car allowance + bonus
West London, Hybrid
This is an opportunity to take ownership of one of the most strategically important growth channels for a globally recognised consumer brand.
The business has already established strong foundations within the international QSR channel. It is now ready to accelerate - developing deeper customer partnerships, opening new doors and securing a greater presence across major restaurant groups throughout EMEA.
This is a newly created, highly visible role offering genuine strategic ownership and significant influence across the organisation. You will work directly with senior commercial leaders, international customers, master franchisees and strategic distribution partners to unlock multi-market opportunities and establish long-term partnerships.
It is an integral appointment for the business and an opportunity to create a lasting impact across a channel with significant untapped potential.
The opportunity
You will take the lead on the regional strategy for major multi-market QSR customers, combining direct customer engagement with collaboration across an established international partner network.
Your initial focus will be on understanding the business, strengthening its network across the channel and building credibility with the stakeholders who influence international customer decisions. From there, you will develop opportunities capable of delivering transformational growth over the next two to five years.
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You will have the backing of an ambitious business, a powerful portfolio and senior leaders prepared to invest behind the right commercial opportunities.
Key responsibilities
- Develop and lead the EMEA strategy for major international QSR customers and master franchisees.
- Build trusted relationships with senior customer, procurement, category and commercial stakeholders.
- Identify, create and convert new multi-market business opportunities.
- Strengthen collaboration with international distribution partners and their global customer teams.
- Lead complex commercial negotiations and multi-market RFP processes for long-term agreements.
- Ensure the brand and its category proposition are strongly represented within major customer plans.
- Support local markets in winning new business and protecting existing partnerships.
- Create commercial toolkits using category insight, consumer data and channel best practice.
- Partner with trade marketing and activation teams to develop bespoke customer campaigns.
- Connect regional strategy with local execution across a broad and complex stakeholder network.
- Share best practice across markets to improve the consistency and effectiveness of customer engagement.
What we are looking for
Channel credibility is essential. You will bring meaningful commercial experience within QSR, foodservice or a closely related international customer channel, alongside a strong understanding of how multi-market agreements are developed and secured.
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You may already be operating at Senior National Account Manager level, or you could be a high-performing commercial or international account leader ready to take on broader strategic ownership.
You will also demonstrate:
- Strong relationships or an established network within the QSR ecosystem.
- Experience managing international or multi-market customers.
- A consultative, credible and commercially astute approach.
- The ability to influence senior stakeholders without relying on formal authority.
- Experience navigating complex customer, franchise and distribution structures.
- Strong negotiation, financial and analytical capability.
- The confidence to open doors and create opportunities from the ground up.
- The judgement to balance long-term relationship building with commercial delivery.
- An understanding of category management and insight-led selling.
- Creative thinking and a solutions-focused approach to overcoming objections.
- Flexibility to travel internationally when required.
The foundations are in place, but the future strategy, customer network and growth story are still there to be built.
For an ambitious QSR commercial leader who wants genuine ownership, international exposure and the opportunity to leave a lasting mark on a global business, this is an exceptional career move.
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