Bettervits
Senior National Account Manager
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Senior National Account Manager
Location: Remote, with travel for retailer meetings and store visits
Type: Full-Time / Contractor
Start Date: ASAP
About Us
Bettervits is one of the UK’s fastest-growing nutrition brands - and we're on a mission to become the biggest. We're a fast-moving digital brand in the health, wellness, and e-commerce space, built on ownership, trust, and results. No corporate fluff, just high standards, creative thinking, and people who get things done.
Role Overview
We are seeking a Senior National Account Manager to own and grow our relationships with Boots, Holland & Barrett, and other major retail partners. You will take commercial ownership of these accounts, developing and executing strategies that increase sales, improve rate of sale, expand distribution, and deliver profitable, sustainable growth.
This is a hands-on role suited to someone who combines strong buyer relationships with analytical thinking, commercial judgement, and exceptional attention to detail. You'll understand what makes a brand succeed on shelf, how to build a compelling case for growth, and how to turn retailer opportunities into measurable results.
We’re looking for someone with a proven track record of growing national accounts, who can set the strategy, lead negotiations, and stay close to the detail of day-to-day execution.
What You'll Be Responsible For
- Own and develop relationships with Boots, Holland & Barrett, and other key retail partners, acting as the primary commercial point of contact
- Build and execute account growth strategies and joint business plans, with clear targets for revenue, profitability, rate of sale, and distribution
- Take ownership of account performance, including forecasting, trade spend, promotional budgets, and account profitability
- Analyse sales by SKU and store, stock availability, and promotional performance to identify opportunities and address underperformance early
- Grow existing listings through stronger rate of sale, improved shelf positioning, increased visibility, and effective retail activation
- Secure additional listings, store distribution, and new product launches through compelling, commercially grounded buyer presentations
- Lead commercial negotiations covering pricing, margins, promotional investment, trading terms, and wider retailer agreements
- Plan, execute, and evaluate promotional calendars, ensuring investment delivers incremental sales and a clear commercial return
- Lead range reviews and buyer meetings, using category insights, shopper behaviour, and competitor analysis to strengthen our position
- Work closely with marketing and e-commerce teams to turn brand awareness and digital demand into retail sales, both in store and on retailer websites
- Partner with supply chain and operations to maintain accurate forecasts, strong availability, and reliable delivery, while managing stock and expiry risks
- Coordinate product launches across product, marketing, design, and operations, ensuring retailer requirements and deadlines are met
- Identify and develop new retail opportunities that align with the brand’s positioning and commercial goals
- Maintain accurate account plans, commercial records, and reporting, giving leadership clear visibility of performance, risks, and next steps
- Conduct regular store visits to assess execution, understand the shopper experience, and identify practical improvements
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What We're Looking For
- A proven track record in national account management, with direct ownership of major UK retail accounts and evidence of delivering profitable growth
- Demonstrable success increasing rate of sale, winning additional listings, expanding distribution, and improving account performance
- Strong understanding of retailer economics, buying cycles, range reviews, promotional planning, and joint business planning
- Excellent relationship-building and negotiation skills, with the confidence to influence buyers and senior stakeholders
- Strong analytical skills and the ability to turn sales, stock, and margin data into clear commercial actions
- Commercial discipline, including experience managing account profitability, trade spend, budgets, and forecasts
- A strategic mindset combined with the willingness to get involved in the detail and drive execution personally
- Exceptional organisation and attention to detail, particularly around commercial agreements, pricing, retailer submissions, and deadlines
- Strong presentation and written communication skills, with the ability to build persuasive, data-led commercial proposals
- Confidence working independently, managing competing priorities, and taking accountability for results
- Advanced proficiency with Excel or Google Sheets and experience using retailer portals and sales reporting tools
- Willingness to travel for buyer meetings, store visits, and relevant industry events
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Bonus
- Direct experience managing Boots, Holland & Barrett, or comparable health, beauty, pharmacy, or grocery accounts
- Experience within supplements, nutrition, health, wellness, or related consumer goods categories
- Experience scaling a challenger brand within established national retailers
- An understanding of category management, shopper marketing, and how shelf placement, pricing, and assortment influence purchasing decisions
- Experience connecting DTC and retail strategies to support customer acquisition and repeat purchase
- Experience opening new national accounts and negotiating initial listings and launch plans
- Familiarity with retail sales data platforms such as NielsenIQ, Circana, or retailer-specific analytics
Why Join Us?
- Remote working, with travel to stay close to our retail partners and stores
- Competitive compensation package
- Real ownership of major retail accounts and the opportunity to shape our retail growth strategy
- Autonomous working style with direct access to decision-makers
- The opportunity to make a measurable impact at one of the UK’s fastest-growing nutrition brands
- Growth opportunities as our retail footprint and wider business expand
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