UKLASH
Senior National Account Manager
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Senior National Account Manager
Location: Hybrid (London) or Remote – with regular travel to retail partners and UKLASH HQ
About UKLASH
UKLASH is one of the UK's fastest-growing premium beauty brands, transforming the lash, brow, and hair growth categories through innovative, efficacious, and high-performance products. Available through leading prestige retailers including Boots, Selfridges, Sephora, Harrods, and John Lewis, we're on a mission to become the global authority within the lash, brow, and hair growth categories.
Alongside UKLASH, you'll also play a key role in driving the growth of gróa - our Gen Z/Alpha focused sister brand, designed for the next generation of beauty consumers. With major international retail expansion already underway, this is a unique opportunity to shape the success of two high-growth brands with ambitious global plans.
As we continue our rapid retail expansion across the UK and internationally, we're looking for an ambitious, commercially driven Senior National Account Manager to take ownership of some of our most strategic UK retail partnerships.
The Role
This is a high-impact commercial role responsible for managing several of our largest UK retail accounts, including Boots, Selfridges, and Sephora.
You'll own the full relationship with each retailer - from annual business planning and negotiations through to promotional planning, forecasting, and new product launches. Alongside delivering ambitious sales targets, you'll work cross-functionally to create best-in-class retail activation, education, and in-store execution.
You'll also manage our London Retail Sales Ambassador - supporting their development, aligning on store rotas, and ensuring exceptional execution/education across our key prestige retail doors.
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This role is ideal for someone who enjoys combining strategic thinking with hands-on account management and thrives in a fast-paced, entrepreneurial environment.
Key Responsibilities
Retailer Account Management
- Own the relationship with key UK retail partners including but not limited to; Boots, Selfridges, and Sephora
- Manage both UKLASH & gróa where applicable – ensuring both brands compliment one another across the retail portfolio
- Build and deliver annual joint business plans that drive profitable growth
- Lead retailer negotiations across ranging, pricing, promotional plans, and trading terms
- Identify opportunities to increase distribution, secure additional space, and launch new product categories
- Deliver annual sales, margin, and profitability targets across each account
- Build strong relationships with buyers, merchandising teams, and wider retailer stakeholders
Commercial Planning
- Develop accurate forecasts and manage retailer demand planning
- Analyse weekly and monthly sales performance, identifying risks and opportunities
- Produce regular commercial reporting and present recommendations internally to influence SKU focus, NPD, and wider business priorities
- Manage promotional calendars, retailer activations, and launch plans
- Monitor competitor activity and identify opportunities to strengthen UKLASH/gróa’s market position
- Liaise regularly with the wider teams internally to ensure retailer activities align appropriately with DTC/Marketplace activities, available stock, and key marketing moments
Retail Excellence
- Partner closely with our Education, Creative, and Marketing teams to deliver exceptional in-store execution
- Support retailer training programmes, events, and customer activations
- Ensure VM standards and brand execution remain best-in-class across all accounts
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Team Management
- Line manage and develop our team of Retail Sales Ambassadors (Geographical Area Managers)
- Support the planning of store visits, retailer events, and field priorities
- Cross-functional collaboration – working closely with Marketing, Ecom, Supply Chain, Operations, Customer Service, NPD & Finance teams
About You
You'll be commercially minded, highly organized, and passionate about building long-term retail partnerships. You will prefer a smaller entrepreneurial founder-led business environment, over a large corporate environment – prioritizing agility, a hands-on approach, and cross-functional collaboration.
You'll likely have:
- 3+ years’ experience managing Boots
- Experience working with prestige beauty retailers such as; Sephora, Selfridges, Harrods, John Lewis, or similar
- Strong commercial negotiation skills
- Excellent forecasting and analytical ability
- Experience building Joint Business Plans
- Strong understanding of retail KPIs and commercial reporting
- Excellent presentation and communication skills
- Ability to thrive in a fast-moving, entrepreneurial business
- Preferred but not essential; experience managing direct reports
You’ll be:
- Passionate about beauty and retail
- Able to travel freely within the UK to the office and customer meetings
At UKLASH, we believe that a great team is made up of people from a wide variety of backgrounds, beliefs, and experiences. We are an inclusive employer and welcome applications from all walks of life. If you're passionate about retail and are excited to help shape the future of one of the UK’s most exciting beauty brands, we’d love to hear from you.
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