New Chapter Consulting
Senior National Account Manager
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Senior National Account Manager
Greater Manchester | £60,000–£70,000 + £7,000 car allowance + bonus up to 50%
A branded consumer goods business is recruiting a Senior National Account Manager to take ownership of £10m to £20m of turnover across its Tier 1 grocery and discounter accounts. The role reports directly to the Chief Commercial Officer.
The brands are household names with genuine consumer recognition, and the retail relationships are long established. What the business is changing is how those accounts are grown. It is moving away from promotionally led trading towards strategic account management, with proper joint business planning, data-led propositions and customer plans built to hold up through a range review. A new sales process has been introduced, alongside investment in training and commercial tools, and senior hires are being made to lead the change rather than absorb it.
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The role
- Own and grow a portfolio of Tier 1 national retail accounts carrying a £10m to £20m annual target
- Build customer-specific account strategies that improve brand presence and market share
- Develop relationships at buyer and director level, and deliver brand and product presentations to senior retail contacts
- Identify new opportunities through market, customer and competitor analysis
- Feed market intelligence and recommendations directly to the CCO and the wider sales team
- Work alongside buying, merchandising and supply chain to keep execution clean
Experience sought
- Three or more years managing UK national retail accounts, whether grocery, discounters or major national retailers
- A background in FMCG or branded consumer goods, with real exposure to joint business planning and data-led selling
- A track record of growing accounts of £5m+ turnover
- Established buyer-level relationships. Director or C-suite contact is welcome but not essential
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This will suit a high-performing National Account Manager ready to step up, or an existing Senior NAM looking for greater scope and closer proximity to commercial decision-making. The reporting line into the CCO is unusual at this level and is a genuine feature of the role rather than a technicality.
Package
- £60,000 to £70,000 base salary
- £7,000 car allowance
- A bonus scheme paying up to 50% of salary
The business operates from a modern, collaborative head office in Greater Manchester, with sales sitting alongside product, marketing, buying and supply chain. The role is office-based for that reason.
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