Morphe
Senior National Account Manager
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Job Description
Born in 2008 among the artists and influencers of Los Angeles, Morphe instantly disrupted the beauty industry by making artist-designed, professional-quality brushes affordable and accessible. As the brand grew—into eyeshadow, blush, bronzer, lip, and more—so did its fanbase of unapologetic makeup lovers. A loyal community that we remain incredibly grateful for!
Over the years, Morphe continued to break boundaries, fuelled by iconic collaborations, internet-breaking launches, and an ever-increasing community. Today, Morphe exists to celebrate the inner artist in everyone by empowering beauty beginners and professionals alike with the tools and products to express themselves, unapologetically.
Summary Of Position
As Senior National Account Manager, you will lead the commercial strategy and performance of key strategic wholesale partnerships across the UK & ROI. With full P&L accountability for designated accounts, you will be responsible for delivering profitable sales growth, increasing market share and brand ranking, and building strategic, long-term retailer partnerships.
Working cross-functionally with Marketing, Planning, Operations, Field & Education and Finance, you will develop and execute Joint Business Plans that deliver against Morphe’s commercial and brand objectives.
This is a hybrid role, 3 days per week at a work location (our Marylebone office, stores, customer sites etc) and 2 days from home.
Principle Accountabilities
Account Management
- Own the commercial strategy and full P&L for designated wholesale accounts, delivering revenue, retail sales, gross margin and profitability targets.
- Develop and execute annual Joint Business Plans for each key account, translating company and brand strategy into clear commercial priorities and growth plans.
- Build strong, senior-level relationships with buyers and key retailer stakeholders, positioning Morphe as a strategic partner.
- Lead regular retailer business reviews and strategic meetings, ensuring clear actions, accountability and delivery against agreed objectives.
- Identify and deliver opportunities to increase distribution, market share, brand ranking and productivity across existing accounts.
- Partner with Global Brand teams to optimise product assortment, launches and category opportunities by retailer.
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Commercial Performance & Forecasting
- Own accurate weekly, monthly and quarterly retail sales and revenue forecasts, proactively identifying risks and opportunities to ensure delivery against plan.
- Analyse account performance, market trends and commercial KPIs, translating data into clear actions and recommendations.
- Present sales performance, forecasts, risks and opportunities at weekly and monthly commercial meetings.
- Partner with Demand Planning to build accurate SKU-level forecasts across core and newness, ensuring forecasts reflect retailer plans and commercial opportunities.
- Own wholesale inventory performance across designated accounts, partnering with Planning and Operations to optimise stock levels, replenishment and OTIF.
- Proactively manage under- and over-performance, implementing recovery or acceleration plans where required.
Retailer & Brand Activation
- Partner with Trade Marketing to develop and execute retailer activation plans that deliver both brand and commercial objectives across all channels.
- Ensure best-in-class execution of launches, campaigns and retailer initiatives, maximising sales, brand awareness and customer experience.
- Ensure retailer plans deliver a strong and consistent omnichannel customer experience across stores and digital platforms.
- Evaluate the effectiveness and ROI of retailer activity, using performance insights to optimise future investment.
- Partner with Field & Education to develop account-specific field strategies that improve productivity, conversion and execution.
- Collaborate with PR, Influencer, Social, Visual Merchandising and Global Brand teams to maximise retailer opportunities and brand visibility.
- Maintain a strong understanding of retailer strategy, competitor activity, category performance and emerging market trends.
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Business Development & Negotiation
- Lead commercial negotiations with designated wholesale partners, ensuring agreements support profitable and sustainable growth.
- Support the negotiation and renewal of multi-year wholesale agreements in line with company financial and strategic objectives.
- Identify new distribution and business development opportunities aligned with the UK & ROI growth strategy.
- Develop robust commercial business cases for new opportunities, investment and distribution expansion.
Fiscal Accountabilities: Full P&L accountability for designated wholesale accounts, including revenue, retail sales, gross margin and agreed trade marketing investment.
Key Working Relationships
- Senior Director, Commercial
- Business Managers, wholesale accounts
- Head of Field & Education
- Visual Merchandising Team
- People Team
- Finance Team
- Operations Team
- PR & Marketing Teams
Required Skills & Experience
- Significant experience managing high-turnover, strategically important retail or wholesale accounts within a fast-paced consumer environment; beauty experience strongly preferred.
- Proven experience managing major UK retailers; experience with Boots highly desirable.
- Demonstrable track record of delivering profitable sales growth and managing account P&Ls, budgets and forecasts.
- Strong commercial and financial acumen, with the ability to identify opportunities and translate data into commercial action.
- Skilled negotiator with experience leading complex retailer negotiations and Joint Business Planning.
- Strong understanding of retail, ecommerce, trade marketing and omnichannel execution.
- Excellent stakeholder management skills, with the ability to influence and collaborate effectively across local and global teams.
- Highly analytical with advanced Excel skills and strong attention to detail.
- Confident communicator and presenter, comfortable presenting performance, recommendations and strategy to senior stakeholders.
- Highly organised
Travel Requirements: Some travel required within UK and to US.
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