Brite
Senior National Account Manager, Foodservice (UK)
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Senior National Account Manager, Foodservice (UK)
Brand: Brite
Reports to: Founder
Level: Senior
Location: Fully remote, UK-based, with regular travel to customer sites, depots and trade shows
About Brite
Brite is on the way to becoming Europe's leading healthy energy drink. Only natural, powerful, clean ingredients for those who want real focus and mental performance.
We are already stocked in Waitrose, Ocado and Whole Foods Market, and we trade with foodservice wholesalers including Brakes, DDC, Delicious Ideas and Mr Lemonade. Brite is available in 18 European countries and is growing fast.
Now we're ready to go bigger, bolder, and louder, to become the #1 clean energy drink in the UK. Foodservice is where that fight is won: offices, cafés, gyms, campuses, hospitals, stadiums, trains and airports. Millions of people reach for an energy drink at work, at the gym and on the move. We want them reaching for Brite.
We're building a category-defining brand, and this is your chance to own an entire channel.
We are not here to play it safe. Neither are you.
Why Brite?
- We're outperforming major brands in rate of sale and retention
- We're on a mission to transform how people consume energy and stay focused
- Foodservice is a channel we've barely scratched. The upside is yours to take
- You'll have real ownership, clear impact and a product people genuinely love
- No layers of approvals. You build it, you close it, you lead it
The Role
We're looking for a Senior National Account Manager who wants to close deals and make a difference.
You will own Brite's UK foodservice business end to end. That means managing and growing our existing wholesale partners, Brakes, DDC, Delicious Ideas and others, and winning new national accounts across B&I, HoReCa, gyms and leisure, travel, education, healthcare, QSR and coffee.
You will personally lead the pitch, personally handle the negotiation, and personally get the "yes" from the category manager. You'll have support on admin, site-level activation and logistics, but the senior conversations are yours.
This is not a coordination role. You are not here to build contact lists for someone else to work through. You are here to open doors at director level, land listings, and turn them into repeat volume.
Your Mission
Build Brite into a top-performing foodservice brand in the UK by:
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- Growing our existing wholesale accounts, Brakes, DDC, Delicious Ideas, Mr Lemonade, Blakemore, CLF and CN Foods, through range extension, depot activation and sell-out demand
- Winning listings with the major catering and contract groups: Compass/Foodbuy, WSH/BaxterStorey and BM, Aramark, Sodexo, ISS, CH&Co, Thomas Franks, Serco and others
- Opening new channels: gyms and leisure operators, travel and rail, QSR and coffee chains, universities, healthcare and workplace
- Adding new wholesalers where they unlock a channel we can't reach today
- Driving genuine rate of sale after the listing, not just the listing itself
You'll work directly with the founders to shape the foodservice go-to-market, and you'll have the freedom to run it your way as long as the numbers move.
We Want You To
- Build a channel plan with named accounts, named decision-makers and dated milestones, then execute it
- Personally make the first call to senior decision-makers. Not your support. You
- Use your network to go around gatekeepers, not queue behind them. If the front door at a group is closed, you know someone who opens a side one
- Keep a live, honest CRM: every contact, every conversation, every deal with a value, a stage and a close date. We manage the business from the pipeline, not from email updates
- Sell the product we have today. You'll always want another flavour, another format, another piece of POS. Great sellers win with the range in front of them and feed the wishlist back for later
- Convert activity into commitment. Sampling and outreach are the cost of entry. Signed listings, POs received and live sites are the job
- Own the forecast, and hit it. You'll be measured on new listings won, revenue delivered against a monthly target that steps up through the year, and depth of distribution inside each account
- Work side by side with Marketing, Ops and Finance so what you sell actually lands and repeats
- Represent Brite at trade shows and depot days, TUCO, LUNCH, Brakes and wholesaler events, and come back with a pipeline, not a bag of business cards
- Never take "no" as final. You find another route
Who You Are
- You've worked for a food or drink brand selling into UK foodservice (non-negotiable)
- 5+ years in FMCG foodservice sales or national account management
- You have a live, current network across UK foodservice: wholesalers, contract caterers, buying groups and operators. Names, mobile numbers, relationships you can use in week one
- You've personally landed national foodservice listings and grown them into six-figure accounts
- You're comfortable running a deal from first call to signed listing without needing a big support structure behind you
- You're disciplined with CRM and forecasting, and you'd rather report a hard number than a busy week
- You're resourceful with a small brand's budget and don't need a marketing department to make a sale happen
- You take full ownership. When something stalls, you escalate with a solution attached
- You're values-led and lead from the front
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Whether you're a Senior NAM today or a Foodservice Controller who wants real ownership without the corporate layers, if you've got the hunger, the network and the mindset, let's talk.
Your First 90 Days
We'll be specific about what good looks like, so you can be too:
- First 30 days: Full audit of our existing wholesale accounts and where the volume is actually going. Live CRM pipeline with named accounts, weighted values and close dates. First senior meetings booked with your top target groups
- First 60 days: First new national listings won. Range extension agreed with at least one existing wholesaler. Clear line of sight to your quarterly number
- First 90 days: A repeatable, growing foodservice business with signed accounts, live sites and a pipeline that covers the next two quarters
The Package
- Salary: £60,000 to £75,000 base, depending on experience
- Commission: Uncapped, paid on new listings won and revenue delivered. The more you close, the more you earn. No ceiling
- Holiday: 25 days
- Training: We'll help you grow into this role and beyond
- Opportunity: Join a triple-digit growth brand with a tight-knit team and direct access to the founders
- Perks: Unlimited Brite drinks, discounts for friends and family
- Location: Fully remote, UK-based, ideally with access to London for customer meetings, trade shows and events
Ready to Own Foodservice in the UK?
Send us: Your CV or LinkedIn, and a few lines on the two or three foodservice accounts you personally won and what they were worth. simas@britedrinks.com
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