MVF
Senior Native Advertising Manager (Maternity Cover)
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The Role
We’re looking for an experienced Senior Native Marketing Manager to lead our B2C Native team on a 12-month fixed-term maternity cover, starting in January 2027. You’ll own the performance of MVF’s native advertising channel (Taboola, Outbrain, Mediago and others) for the B2C RoW team, setting and hitting monthly targets, leading and developing a team of Native specialists and executives, and running your own portfolio of campaigns.
This is a hands-on leadership role. You’ll set the team’s rhythm and standards, own our key platform relationships, work with clients and commercial teams on performance, and turn long-term channel strategy into quarterly objectives the team can deliver. You’ll also shape the 2027 Native roadmap, so you’ll join at a point where your thinking will influence where the channel goes next.
What you’ll do
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Team performance and targets
- Own delivery against team targets, and share an end-of-month performance review with the wider team.
- Run a personal portfolio of native campaigns, hitting targets, keeping up with new platform features and best practice, and owning creative strategy and content for your subcategories.
- Own the Native team meeting cadence: weekly stand-ups, weekly spot-check and extrapolation reviews, monthly performance reviews and long-term strategy sessions.
- Report Native KPIs in the weekly leadership meeting and make sure the team’s work is focused on improving them.
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Strategy, process and analysis
- Translate divisional long-term strategy into quarterly objectives for the team, with clear ownership and accountability.
- Review performance weekly, including missed demand post-mortems, long-term channel trends and disposition deep dives, and weigh channel opportunities against commercial and historical data to find new revenue.
- Work with the team leads on a weekly performance review process that feeds leadership goals down into day-to-day optimisation.
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People leadership
- Line manage the Native team, with weekly one-to-ones (agendas and actions tracked in HiBob) focused on performance, skills and career growth.
- Run biannual performance reviews and annual growth conversations, and use them to set and track individual development plans.
- Hold the team accountable for their objectives and channel KPIs, and share team performance and feedback with channel principals monthly.
- Lead by example, balancing doing the work yourself with coaching and delegating, and help build a team culture that reflects MVF’s values.
- Give structured feedback to the team and share upward feedback with the marketing leadership team quarterly on process, team needs and strategic opportunities.
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Native channel leadership
- Work closely with channel partners, including weekly calls with the account managers, testing new products & topline performance.
- Hire, onboard and train new starters, run quality audits, and keep team best practice up-to-date.
- Contribute to business projects such as our in-house AI tooling, using it yourself, encouraging adoption and feedback to shape future versions.
- Take part in functional projects on platform features and creative for native, so the team keeps building on new approaches.
- Involvement in the kick-off and delivery of the 2027 Native roadmap.
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- Clients and commercial collaboration
- Act as the main marketing contact for clients, making sure their success metrics are met and setting expectations where needed.
- Present performance reports and marketing recommendations to clients, working alongside our Account Management and Sales teams.
What we’re looking for
- Extensive performance marketing experience, with expertise in native platforms such as MSAN (Microsoft Audience Network), Mediago, Taboola and Outbrain, MGID, Revcontent.
- Experience managing people, ideally a team of paid marketing specialists, including performance reviews and development plans.
- A track record of owning channel or team targets and delivering growth on large, high-budget portfolios.
- Strong analytical skills and commercial judgement, with confidence turning data into strategy and clear actions.
- Experience managing platform partner relationships and presenting to clients and senior stakeholders.
- Comfortable setting up and running team processes, meeting cadences and reporting.
- Able to get up to speed quickly and lead from day one, which matters on a 12-month cover.
- Resilient, organised and keen on testing new platforms, products and creative.
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