ICONS
Senior New Product Manager – Furniture
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Location: Remote, UK
Employment: Full-time
Compensation: £55,000–£70,000 base + uncapped performance bonus
Reports to: Founder
About Interior Icons
ICONS (www.interioricons.com) is a fast-growing ecommerce furniture company selling design-led products in the US.
We are a small, founder-led business focused on identifying and launching commercially successful furniture products and building a highly productive, data-driven product organisation.
We sell designer-inspired and replica furniture. If you are not comfortable with that business model, this role is not for you.
The Role
We are looking for a highly commercial, hands-on Senior New Product Manager to own new furniture products from initial research and selection through development, launch and commercial performance.
This is not a traditional management role.
You will personally own your products end-to-end and remain accountable for their progress, launch timing and performance.
The role suits someone who enjoys personally doing the work, moving quickly and being measured on results.
What You Will Do
- Continuously research furniture, interiors, competitors and emerging trends.
- Identify and evaluate new product opportunities.
- Use commercial judgment, market evidence and data to decide which opportunities to pursue.
- Create and improve product and lifestyle imagery using modern AI tools.
- Personally set up and launch new products.
- Analyse performance and make clear commercial decisions.
- Obtain quotations and assess pricing, margin and commercial feasibility.
- Create and manage product specifications and tech packs.
- Work directly with suppliers and factories through sampling, revisions and production approval.
- Drive products toward the right design, quality, cost and lead time.
- Own first orders, final product content and commercial launch.
- Monitor the products you launch and take action to improve performance.
- Keep systems, data and project status accurate and up to date.
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What We Are Looking For
- Strong experience in furniture buying, product development or commercial product management.
- Proven ability to identify furniture products with commercial potential.
- Hands-on experience developing furniture directly with suppliers or factories.
- Strong commercial judgment around product, pricing, margin and customer demand.
- Strong understanding of furniture, design, quality and market trends.
- Comfortable analysing sales, customer, competitor and market data.
- Highly organised and able to manage multiple products simultaneously.
- Comfortable working as a hands-on individual contributor with no direct reports.
- Comfortable adopting new AI and digital tools quickly.
- Strong attention to detail and sense of urgency.
- Comfortable working in a founder-led, process- and KPI-driven environment.
- Excellent spoken and written English.
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How Success Will Be Measured
- Number and quality of new products launched.
- Commercial performance of the products you own.
- Speed from product opportunity to launch.
- Product-development speed and reliability.
- Revenue and profit generated by your products.
- High output, accuracy and ownership.
Performance Bonus
The role includes an uncapped performance bonus linked to the commercial performance of the products you launch.
The better your products perform, the more you earn.
Recruitment Process
Shortlisted candidates will complete an initial video interview followed by a short practical exercise based on the type of work involved in the role.
Final-stage candidates will be asked to personally arrange reference calls with their previous 2–3 direct managers.
We care more about demonstrated ability, ownership and results than formal qualifications or job titles.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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