ICONS
Senior New Product Manager – Furniture
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Location: London Hybrid / UK Remote
Employment: Full-time
Compensation: £55,000–£70,000 base + uncapped performance bonus
Reports to: Founder
About us
ICONS (www.interioricons.com) is a fast-growing ecommerce furniture company selling design-led products across the US.
We are a small, founder-led business focused on finding commercially attractive furniture products, identifying and launching commercially successful new products..
We sell designer-inspired and replica furniture. If you are not comfortable with that business model, this role is not for you.
The role
We are looking for a highly commercial, hands-on Senior New Product Manager to own new furniture products from initial discovery through to launch and commercial performance.
This is not a traditional buying role and it is not a management position.
You will own products end-to-end from initial research and selection through development, launch and commercial performance.
You remain accountable for the product throughout. Ownership does not transfer to another department.
The role suits someone who enjoys personally doing the work, moving quickly and being measured on results.
What you will do
- Continuously research furniture, interiors, designers, competitors and emerging trends.
- Build a strong pipeline of products worth testing.
- Decide which opportunities deserve a test using commercial judgment, market evidence and customer data.
- Create and improve product and lifestyle imagery using AI tools.
- Personally set up and launch new product initiatives.
- Analyse performance data and make clear commercial decisions.
- Obtain quotations and assess commercial feasibility, pricing and margin.
- Own successful products through tech packs, supplier communication, sampling, revisions and production approval.
- Work directly with suppliers and factories to achieve the right design, quality, cost and lead time.
- Own first PO, final product content and full commercial launch.
- Track the performance of the products you launch and continuously improve the portfolio.
- Follow clear processes and keep systems, data and project status accurate.
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What success looks like
- Increasing the number of high-quality products tested.
- Identifying commercially successful new products.
- Moving successful product opportunities quickly into stock.
- Growing revenue and profit from the products you launch.
- Strong product-development execution with minimal unnecessary delays.
- High output, accuracy and ownership.
- Killing weak products quickly and scaling strong products aggressively.
What we are looking for
- Strong professional experience in furniture buying, furniture product development or commercial furniture product management.
- Proven ability to identify furniture products with commercial potential.
- Hands-on experience developing furniture directly with suppliers or factories.
- Strong commercial judgment around product, pricing, margin and customer demand.
- Strong understanding of furniture, design, quality and market trends.
- Comfortable analysing sales, customer, competitor and market data.
- Highly organised and able to manage many products simultaneously.
- Comfortable working as a hands-on individual contributor with no direct reports.
- Comfortable adopting new AI and digital tools quickly.
- Strong attention to detail and sense of urgency.
- Comfortable working in a founder-led, highly accountable environment.
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Nice to have
- Experience working for a furniture ecommerce business.
- Experience in a founder-led or smaller high-growth company.
- Furniture technical knowledge covering materials, construction and tech packs.
- Experience sourcing directly from manufacturers.
- Experience with ecommerce platforms, online advertising or AI tools.
How we work
- Keep it simple.
- Do less, but better.
- Commercial judgment supported by data and real customer demand.
- Clear ownership: one person owns the product end-to-end.
- Processes are documented and followed.
- Productivity and output are measured digitally.
- We expect people to identify problems, solve them and keep things moving.
Performance bonus
The role includes an uncapped performance bonus linked to the commercial performance of the products you launch.
The better your products perform, the more you earn.
Recruitment process
Shortlisted candidates will complete a short practical exercise based on the actual work of the role.
Before any offer, final-stage candidates will be asked to personally arrange reference calls with their previous 2–3 direct managers.
We care more about demonstrated ability, ownership and results than titles or formal qualifications.
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