Deel
Senior Paid Ads Manager
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Who We Are is What We Do
Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.
Among the largest globally distributed companies in the world, our team of 7,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.
Why Should You Be Part of Our Success Story?
As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.
Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator's top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.
Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $17.3 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.
Summary
We're looking for a Senior Paid Ads Manager to own paid performance for our account-based marketing (ABM) programs targeting mid-market (MM) and enterprise accounts. You'll partner closely with the Senior ABM Manager to promote our products inside an ABM environment, and make sure every target-account campaign hits its benchmarks for new opportunities. Your day-to-day center of gravity is LinkedIn, with Meta/Facebook, X, and YouTube in your toolkit for broader account reach. This role suits someone who works with autonomy, moves fast, and uses AI daily to run a sharper, faster operation. You'll report to the Paid Social Team Lead.
Responsibilities
- Own paid performance for our ABM programs, partnering with the Senior ABM Manager to promote our products to target accounts across the MM and enterprise segments.
- Manage day-to-day paid campaigns with LinkedIn as your bread and butter, supplemented by Meta/Facebook, X, and YouTube, tracking performance daily against CPL, CPA, ROAS, and account-engagement benchmarks.
- Partner with the Senior ABM Manager to plan, launch, and optimize campaigns aligned to target account lists, account tiers, and buying-committee roles.
- Turn campaign and account engagement data into actionable insights, and proactively flag trends, opportunities, and challenges to the ABM and product teams.
- Own bidding, budgets, account-based targeting (including LinkedIn Matched Audiences and similar tools), and creative testing to hit performance goals.
- Use AI tools daily to speed up reporting, testing, and optimization.
- Collaborate with local marketing teams and agencies to adapt ABM strategy to regional account trends, sales feedback, and performance data.
- Work with the Paid Social Team Lead and the rest of the Paid team to share benchmarks, surface insights, and align on what's working across accounts.
- Partner with Copywriting and Design to build and test ad creative tailored to account tier, platform, and region.
- Maintain relationships with paid platform reps (LinkedIn, Meta, X, YouTube/Google) and evaluate new ABM tools or ad formats worth testing.
- Share performance insights and platform updates with the Growth team to build shared knowledge and surface new ideas.
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Qualifications
- 6+ years of experience managing paid ads campaigns, with must-have, hands-on LinkedIn expertise (including LinkedIn Matched Audiences and account-based targeting); experience on Meta/Facebook, X, and YouTube required as well.
- Hands-on experience running ABM campaigns targeting MM and enterprise accounts; familiarity with ABM platforms (such as 6sense or Demandbase) is a plus.
- Strong experience selling into a sales-led growth funnel, ideally within complex, multi-stakeholder enterprise deals; exposure to product-led growth (PLG) is a plus.
- Track record of managing campaigns against daily performance benchmarks (CPL, CPA, ROAS, SQO, account engagement) and adjusting quickly based on data.
- Experience partnering with ABM and product marketing teams to align paid campaigns to account tiers and buying committees.
- Skilled at translating data into clear, actionable insights for non-paid audiences like ABM and product teams.
- Works with autonomy, moves fast, and builds AI tools into your daily workflow to optimize campaigns and reporting.
- Data-driven approach, with experience building dashboards and using analytics tools to track, report on, and optimize performance.
- Excellent collaborator, comfortable working across ABM, Product Marketing, Product, Creative, Sales, and Growth teams.
- Nice to have: experience with paid search, display, or native advertising.
- Nice to have: experience localizing paid campaigns across multiple countries or regions.
Total Rewards
Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.
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Our salary range reflects gross base salary. For commercial roles with commission eligibility, this figure represents On-Target Earnings (OTE), inclusive of base salary and target commission.
Salary ranges are quoted in USD as a consistent global reference. Your offer will be localized to your country's currency using a market-aligned conversion.
Final pay is based on objective, job-related criteria including experience, skills, and location.
We don't ask about salary history. Offers are based on the role and what you bring to it.
Some Things You'll Enjoy
- Stock grant opportunities dependent on your role, employment status and location
- Additional perks and benefits based on your employment status and country
- The flexibility of remote work, including optional WeWork access
At Deel, we're an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.
Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com and other acquired company emails like @payspace.com and @paygroup.com. You can view the most up-to-date job listings at Deel by visiting our careers page.
Deel welcomes persons with disabilities to apply to any of our open roles. We will provide application and/or interview accommodations on request throughout the recruitment, selection and assessment process for applicants with disabilities or other needs. If you require application and/or interview accommodations, please inform our Talent Acquisition Team via email (recruiting@deel.com) and a team member will be in touch to ensure your equal participation.
As part of our hiring process, we primarily rely on interviews and role-related assessments. In limited cases, we may also consider informal background information relevant to the role, in line with our privacy and fairness obligations.
This application process may utilise Automated Employment Decision Tools (AEDT) and AI systems to assist in evaluating candidates based on experience level, technical skills and qualifications. This processing is conducted in compliance with applicable Data Protection, AI Governance and Labour Laws. We ensure human oversight is maintained in all final hiring decisions. Your personal data is not used to train AI models. For more information on how we process your personal data, please see our Recruitment Privacy Policy.
For NYC Residents: In accordance with NYC Local Law 144, an independent bias audit has been conducted on AEDT.
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