Zachary Daniels
Senior Paid Media Executive
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Senior Paid Media Executive - Fast-growing fashion brand
Salary - Up to £38k
Location - Manchester
Benefits:
- 50% staff discount
- Payday events
- 25 days holiday plus bank holidays
About the Role:
Zachary Daniels are partnered with a fast-growing founder-led premium womenswear brand with a strong presence in the UK and an increasingly global customer base.
We're looking for a highly hands-on Paid Media Manager to take ownership of our paid media strategy, performance and day-to-day execution across Meta, Google Ads, TikTok, and Pinterest. This is a key role within the business, sitting at the heart of our commercial, creative, and e-commerce teams.
Key Responsibilities:
- Own the day-to-day management of paid media across Meta, Google Ads, TikTok, and Pinterest.
- Build, launch, manage and optimise campaigns across Paid Social, Search, Shopping, and Performance Max.
- Manage budgets and pacing in line with revenue, ROAS, CPA, and wider trading targets.
- Monitor key performance metrics including ROAS, CPA, MER, CTR, CPC, CVR, CPM, and revenue.
- Identify performance issues and take action across budgets, bidding, audiences, creative, placements, and campaign structure.
- Translate trading priorities including new launches, new-in, best sellers, seasonal moments, and promotions into effective paid media campaigns.
- Analyse product and category performance to identify opportunities to scale or reduce investment.
- Partner closely with E-commerce and Creative teams to align paid activity with commercial priorities.
- Work closely with Creative, Influencer, and UGC teams to develop high-performing, platform-native paid creative.
- Analyse performance across creative concepts, hooks, formats, creators, messaging, products, and offers.
- Own weekly and monthly paid media reporting.
- Clearly communicate performance, insights, challenges, and recommended actions.
- Analyse data across advertising platforms, GA4, Shopify, and blended business metrics.
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About You:
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- 3+ years' hands-on paid media experience, ideally within e-commerce.
- Strong experience managing Meta Ads and Google Ads.
- Experience across additional paid social channels, particularly TikTok and Pinterest.
- Proven experience managing multiple paid channels independently.
- Experience managing meaningful paid media budgets against ROAS, CPA, and revenue targets.
Why Apply:
- Own the Paid Media function - take full ownership of strategy, performance, and day-to-day execution.
- Real autonomy - make decisions, test ideas, and shape the paid media strategy without layers of sign-off.
- Significant commercial impact - directly influence revenue, customer acquisition, and profitable growth.
- Multi-channel ownership - work across Meta, Google, TikTok, and Pinterest.
- Shape creative strategy - work closely with Creative, UGC, and Influencer teams to develop high-performing campaigns.
Reference: BH37415
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