Artefact
Senior Paid Media Manager (Search & Social)
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Senior Paid Media Manager (Search & Social) - 10-Month Fixed-Term Contract (Maternity Cover)
Hybrid working pattern
London location
Who we are
Artefact is a new generation of data service provider, specialising in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organisations. We are proud to say we’re enjoying skyrocketing growth.
Our broad range of data-driven solutions in digital marketing and data consulting are designed to meet our clients’ specific needs, always conceived with a business-centric approach and delivered with tangible results. Our data-driven services are built upon the deep AI expertise we’ve acquired with our 1000+ client base around the globe.
We have over 2000 employees across 26 offices who are focused on accelerating digital transformation. Thanks to a unique mix of company assets: state-of-the-art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client.
Reports to
Group Account Director
Role purpose
We’re looking for an energetic and ambitious Paid Media Senior Account Manager to work with us on some of the biggest names in Travel. You’ll be responsible for millions in ad spend and will be instrumental in creating media plans & developing innovative strategies to drive client growth. You will be joining a collaborative team with a great culture and will be working with trusted clients. Leading a renowned client, you will be supported by the Group Account Director and the rest of the team. This role will give you the opportunity to share your knowledge, develop the team and contribute greatly to the growth of the client.
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Main responsibilities
Paid Media/ Cross-Channel
- Oversee Paid Media campaign execution and management
- Support with campaign optimisations across the Paid Media activity
- Support with the development and delivery of performance reporting, business reviews, A-B test results, creative reviews, and any other decks to showcase media performance and insights to the client
- Support designing testing frameworks, making sure to follow best practices and test the latest features, technologies and partners to bring added value
- Support with Paid Media advertising consultancy and training for clients
- Maximise the value of the Paid Media advertising we produce by advising clients on best practices across campaign setup, testing and reporting
- Be proactive in feeding back good results, data trends, case studies, discovered techniques and tools to the Account Directors and colleagues
- Support with the development of processes, automation and best practices across the Paid Media department and the wider agency team
Client & People management
- Strengthen client relationships - Build trusted relationships with client stakeholders
- Support on client strategy sessions. Prepare material regarding campaign performance and recommendations
- Challenge client thinking through insight-led recommendations.
- Be able to demonstrate good communication skills and possess the ability to converse well with other team members and clients in a clear, understandable way
- Demonstrate a strong work ethic, with a positive and flexible attitude, and the ability to work independently and as part of a team
- Support the development of other members of the team
- Good time management and organisational skills
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Analytical Skills & Tools
- Demonstrate advanced knowledge in Paid Media Platforms (Google Ads, Microsoft Ads, SA360, Meta, etc)
- Good understanding of GA360 and other products of the GMP suite
- Good understanding of Measurement Frameworks, Incrementality Testing, A/B Testing
- Experience working with industry-leading Paid Media Partners (Similar Web, Kantar, YouGov, etc)
- Experience managing large budgets using budget trackers and applying automation via Supermetrics or equivalent
- Use A/B testing and data-driven approaches to improve campaign results
- Have an analytical mind and possess problem-solving skills
- Be a creative thinker and possess excellent attention to detail
Skills required
- Have a minimum of 5-6 years’ experience in a Paid Media role
- Understanding of the travel vertical preferred
- Demonstrate previous experience in implementing and managing medium to large Paid Media campaigns
- Advanced user knowledge of Excel, Google Sheets or equivalent
Why join Artefact?
At Artefact, you'll work with leading brands alongside experts in Data, AI and Digital Marketing, helping shape the future of Retail Media. As part of our growing team, you'll enjoy:
- Hybrid working
- 25 days' annual leave, plus bank holidays, increasing with service - up to five days
- Birthday day off
- Westfield healthcare
- Subsidised gym membership, wellbeing initiatives and Cycle to Work scheme
- Interest-free season ticket loan
- Learning, career development and international opportunities across 26 global offices
- Regular team socials and company events
Plus, the opportunity to work with some of the world's leading brands as part of one of the fastest-growing Retail Media teams in the industry.
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