WPP Media
Senior Paid Social Executive
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Paid Social Senior Account Executive
Agency: WPP Media
Discipline: Paid Social
Location: London (Hybrid)
Reporting to: Paid Social Account Manager
Role Overview
The Paid Social Senior Account Executive is a key delivery role within WPP Media’s Paid Social team. Sitting between Account Executives and Account Managers, this role takes greater ownership of campaign activation, optimisation, and client delivery while supporting junior team members.
The Senior Account Executive is expected to operate with confidence across platforms, contribute meaningfully to performance strategy, and play an active role in maintaining high standards of quality, efficiency, and service across accounts.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Key Responsibilities
Paid Social Activation & Optimisation
- Own the end-to-end activation of paid social campaigns across platforms including Meta, TikTok, Snapchat, Pinterest, LinkedIn, and X.
- Manage campaign build, trafficking, QA, optimisation, and budget pacing with minimal supervision.
- Identify performance trends and proactively implement optimisation recommendations to improve results against KPIs.
- Ensure campaigns are delivered accurately, on time, and in line with platform and internal best practices.
Performance & Reporting
- Produce high-quality weekly and monthly performance reports, clearly articulating results, insights, and next steps.
- Analyse performance data to identify opportunities for optimisation, testing, and strategic improvement.
- Deliver clear performance updates to internal stakeholders and support Account Managers in client readouts.
Client & Account Support
- Act as a trusted day-to-day contact for clients, supporting Account Managers with communication and delivery.
- Respond confidently to client requests and contribute to problem-solving and recommendations.
- Support campaign planning and briefing processes by providing platform-led insights and feasibility guidance.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Team Collaboration & Development
- Support and mentor Account Executives, providing guidance on activation, QA, and best practice.
- Contribute to team knowledge sharing, documentation, and continuous improvement initiatives.
- Work collaboratively with planning, creative, and analytics teams to ensure seamless delivery across channels.
Skills & Experience
Essential
- Strong experience activating and optimising paid social campaigns in an agency or performance marketing environment.
- Hands-on expertise across major paid social platforms, particularly Meta and TikTok.
- Solid understanding of performance metrics, optimisation levers, and testing approaches.
- Excellent attention to detail, organisation, and time management skills.
- Confident communicator with the ability to explain performance clearly and concisely.
Desirable
- Experience supporting or mentoring junior team members.
- Platform certifications (Meta, TikTok, etc.).
- Experience working across multiple clients or complex accounts.
Please read our Privacy Notice for more information on how we process the information you provide.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location