Soar With Us
Senior Paid Social Manager
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Function: Paid Social | Meta & TikTok Advertising | Performance Marketing
Reports to: Senior Paid Social Manager
Core Responsibility
Deliver profitable growth for DTC brands through effective paid social campaign execution, optimisation, and performance analysis across Meta and TikTok.
KPIs
- ROAS
- CAC
- MER
- Spend Efficiency
- Client Retention
Salary
£45,000 – £52,000 DOE
Location
Remote-first (UK-based), with optional access to our London office (The Roundhouse, Camden)
We’re building something different at Launch With Us.
At Launch With Us, we help ambitious e-commerce brands scale from £2M to £7M+ through high-performance paid social and creative-led growth strategies.
We’re not interested in vanity metrics or bloated agency processes. We focus on outcomes that genuinely move the needle: profitable customer acquisition, stronger retention, and scalable growth.
We manage over £10M in annual paid media spend across Meta and TikTok for brands including Lucky Saint, Fem Fuelz, Butter & Crust, Four Five, and Aromatherapy Associates. Our success comes from combining sharp media buying with creative that converts.
We’re part of the #1 UK Meta independent agency groups; we move fast, think commercially, and give talented people genuine ownership over the accounts they run. This is a place for ambitious operators who want autonomy, accountability, and the opportunity to make a real impact.
The Role
As a Senior Paid Social Manager, you’ll own strategy and performance across a portfolio of DTC e-commerce brands.
- You’ll work directly with founders and senior stakeholders to identify growth opportunities, improve account performance, and drive client retention.
- You’ll also mentor Paid Social Managers, helping elevate execution standards across the business.
Our Values
- Extreme Ownership: You win or learn. Never blame.
- Radical Curiosity: Challenge assumptions. Explore what’s next.
- Kind Candour: Say what needs to be said, with honesty and purpose.
- Client-Centricity: Think like an owner. Act in your clients’ best interests, always.
Requirements
Strategic Account Leadership
- Take ownership of strategy and performance across a portfolio of DTC e-commerce brands, ensuring activity remains aligned with client objectives, commercial targets, and growth plans.
- Lead account planning by identifying opportunities to improve customer acquisition, increase efficiency, and scale profitable growth.
- Develop and oversee testing roadmaps across audiences, creative, offers, landing pages, and campaign structures.
- Work closely with Growth Executives to ensure strategic recommendations are implemented effectively and that account activity remains aligned with wider business objectives.
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Performance Analysis & Growth
- Analyse performance across Meta, TikTok, Triple Whale, Shopify, and reporting platforms to identify trends, opportunities, and areas of concern.
- Monitor key growth metrics including ROAS, CAC, MER, NC-ROAS, and customer acquisition efficiency.
- Identify underperforming areas quickly and develop recovery plans.
- Continuously seek opportunities to improve account performance through testing, optimisation, and strategic recommendations.
Creative Performance Collaboration
- Partner closely with Creative Strategists to ensure creative output is aligned with account objectives.
- Provide strategic feedback on messaging, hooks, formats, offers, and content themes.
- Use consumer insights and campaign learnings to influence creative direction and improve conversion rates and customer acquisition performance.
- Stay ahead of platform trends, creative developments, and emerging opportunities across Meta and TikTok.
Client Leadership
- Act as the primary day-to-day strategic contact for assigned clients.
- Lead performance reviews, planning sessions, and strategy discussions.
- Present recommendations clearly and commercially.
- Drive client retention by delivering exceptional service and consistently demonstrating value.
Team Development & Collaboration
- Support the development of Paid Social Managers through mentoring, coaching, and knowledge sharing.
- Review work produced by junior team members and provide constructive feedback.
- Share insights, successful tests, and best practices with the wider team.
- Contribute to onboarding, training initiatives, and internal process development.
Skills & Experience
- 3+ years of paid social experience within an agency or DTC e-commerce environment.
- Advanced understanding of paid social strategy, customer acquisition, creative testing methodologies, and full-funnel growth planning.
- Strong commercial acumen and analytical capabilities.
- Excellent client-facing communication skills.
- Experience mentoring, coaching, or supporting the development of junior team members.
- Strong project management and organisational skills.
- Proactive, commercially minded, and passionate about growth marketing, innovation, and helping both clients and colleagues achieve success.
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Benefits
- Join a fast-growing and ambitious company with a collaborative, people-first culture.
- Hybrid-first working model with remote working and optional access to our London office.
- 27 days of annual leave, plus Bank Holidays and your birthday off each year.
- Work abroad for up to 30 days per year.
- Company pension scheme, private health insurance, and life insurance cover.
- Healthcare cash plan covering dental, optical, and physiotherapy support.
- Structured progression plan, annual salary reviews, monthly incentives, and a Kudos reward scheme.
- Ongoing training and personal development opportunities.
- Supportive and collaborative team environment focused on growth, learning, and success.
What Success Looks Like
0–3 Months
- Become fully embedded within your client portfolio and establish yourself as a trusted strategic partner.
- Develop a thorough understanding of client objectives, account performance, and growth opportunities.
- Lead strategic discussions and performance reviews confidently.
- Take ownership of account strategy and contribute to growth planning.
6 Months
- Drive measurable improvements across account performance, client retention, and commercial outcomes.
- Be recognised for your ability to identify growth opportunities and solve complex performance challenges.
- Provide strategic recommendations that influence client decision-making.
- Support the development of Paid Social Managers.
12 Months
- Be recognised as a strategic leader within the business.
- Consistently deliver growth across your portfolio while maintaining exceptional client relationships.
- Lead high-value client engagements and mentor team members with confidence.
- Contribute to wider agency initiatives that improve delivery, performance, and operational excellence.
- Demonstrate the commercial awareness, leadership skills, and strategic thinking required to progress into a Growth Executive role.
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