Lorien
Senior Paid Social Manager (Interim) | £400 a day Outside IR35 | 3 Month Contract | London, 2 days a week
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Senior Paid Social Manager (Interim) | £400 a day Outside IR35 | 3 Month Contract | London, 2 days a week
A fast-growing D2C subscription business is looking for an interim Senior Paid Social Manager to take ownership of the channel for an initial three months while they recruit permanently.
This is a genuinely hands-on brief. Both their Paid Social Lead and their executive are leaving at the same time, so you would be the paid social function rather than leading one. Expect roughly a 50/50 split between setting direction and doing the work yourself, in the accounts daily, building and launching campaigns, and briefing designers directly. Monthly spend sits in the high hundreds of thousands and runs up to around £1m, so it is real scale without a team beneath you for the time being.
What you'll be doing
- Owning Paid Social strategy and delivery across Meta and TikTok, with Reddit and emerging platforms also in scope
- Building, launching and optimising campaigns yourself rather than directing others to do it
- Briefing creative directly from audience personas and working with a high volume of UGC assets
- Running structured creative testing, funnel sequencing and audience segmentation
- Managing budget allocation across conditions and campaigns
- Reporting on CAC, LTV and ROI, and building the dashboards and automation to do it
- Working alongside Creative, Data and Brand, and feeding into wider activity across PPC, SEO, CRM and ATL
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What they're looking for
- Strong track record in Paid Social at scale, ideally managing seven-figure annual budgets
- Deep working knowledge of the Meta and TikTok algorithms and how to scale on them
- Technical confidence, including a real understanding of attribution, incrementality and value-based bidding rather than just reporting on results
- Comfort with analytics tools such as Looker or Amplitude
- Experience in a fast-growing consumer business where you have been the person delivering the work
- Background in subscription, health or another regulated market is useful but not essential
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A bonus if you have
- Hands-on experience with AdManage.ai, Smartly.io or similar ad management platforms
- Exposure to broader digital channels including PPC, SEO and CRM
Who this won't suit
- Anyone whose recent roles have come with a sizeable team around them, or whose background is purely media buying on the agency side. This client needs breadth and someone who is happy getting their hands dirty.
The details
- £400 a day, outside IR35
- Three months initially
- Two days a week onsite in London
- Interviews and start date moving quickly
If this is of interest, apply directly or email me at gary.wale@lorienglobal.com and I will come back to you. Happy to have an informal conversation first if you would rather understand more before putting yourself forward.
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