Senior Performance Manager

We expect you to be inside the accounts, not managing someone else who is.

What we're looking for:

You probably have 4–8 years of performance/growth marketing experience, although we're much more interested in what you've achieved than the number of years you've worked. You'll ideally have personally managed meaningful paid-media budgets for a fast-growing consumer business. Experience in consumer healthcare, DTC, marketplaces, subscription businesses or high-growth technology companies would be particularly relevant.

You should be able to show us examples where you've:

• Significantly scaled paid acquisition
• Managed substantial Meta and Google budgets directly
• Increased spend while maintaining acceptable CAC
• Used creative testing to materially improve performance
• Made budget decisions based on marginal returns rather than platform ROAS alone
• Improved conversion beyond the advertising platform
• Built useful attribution and reporting
• Identified why performance changed rather than simply reporting that it changed

You're probably a great fit if...

• You're unusually comfortable with numbers.
• You know Meta Ads Manager and Google Ads extremely well.
• You understand the difference between platform-reported ROAS and actual incremental performance.
• You can look at an account and quickly identify what you want to investigate.
• You care about completed assessments, not clicks.
• You understand that creative is increasingly one of the biggest levers in paid social.
• You enjoy experimenting.
• You're commercially minded.
• You'd rather test something than spend three weeks discussing whether it might work.
• And you're comfortable saying: "This isn't working. Here's why I think it's happening, and here's what I want to test next."

You won't be working alone, you'll work closely with our:

• Head of Marketing — overall marketing strategy, positioning and growth priorities
• Designer — rapid production and iteration of advertising creative
• Developer — landing pages, tracking, funnel improvements and experiments.
• And as we scale, we'll add additional creative, content, lifecycle and growth capabilities around you.
• We want to build an exceptional in-house growth team, not recreate an agency relationship internally.

How we'll measure success

Our core scorecard will be deliberately simple:

• Completed assessments from paid acquisition
• Customer acquisition cost
• Spend scalability
• Conversion rate

United Kingdom

• Completed assessments from paid acquisition
• Customer acquisition cost
• Spend scalability
• Conversion rate

We'll also look at creative testing velocity, channel diversification and the quality of experiments you're running. We don't particularly care whether CTR increased by 12% if it doesn't ultimately help us acquire more patients sustainably.

How we work:

We're a fast-moving healthcare company with an unusually strong technology focus. We build much of our technology ourselves and constantly look for ways to make both the patient and clinician experience better. You'll have access to decision-makers, a designer and a developer rather than submitting tickets into a six-week backlog. We want the feedback loop between: idea → creative → campaign → data → learning → next experiment to be extremely short. You'll have significant autonomy, but also significant accountability.

What we'd love to see:

Don't just send us a CV. Tell us about one growth problem you've solved. What was the business? What were you spending? What wasn't working? What did you change? What happened to volume and CAC? It doesn't need to be a polished case study. We'd rather see how you think.