interactive investor
Senior Performance Marketing Analyst
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Senior Performance Marketing Analyst
Location: Hybrid - Manchester
Salary: From £41,510
Who we are:
interactive investor is an award-winning investment platform that puts its customers in control of their financial future.
We've been helping investors for nearly 30 years. We've seen market highs and lows and been resilient throughout. We're now the UK's number one flat-fee investment platform, with assets under administration approaching £75 billion and over 450,000 customers.
For a simple, flat monthly fee we provide a secure home for your pensions, ISAs and investments. We offer a wide choice of over 20,000 UK and international investment options, including shares, funds, trusts and ETFs.
We also bring impartial, expert content from our award-winning financial journalists, highly engaged community of investors, and daily newsletters and insights.
Purpose of role
The Senior Performance Marketing Analyst is a highly hands-on, performance-focused analytical role responsible for monitoring day-to-day performance across channels, identifying issues and opportunities at a granular level, and driving continuous optimisation across Search, Social, Display, and App growth.
The role exists to improve performance week by week through rapid insight generation, structured testing, and close partnership with channel owners to ensure actions are executed and measured effectively.
Overview
The role is responsible for running the cross-channel optimisation engine across Search, Social, Display, and App growth, with a primary focus on live performance monitoring and continuous optimisation.
It maintains a single backlog of optimisation actions and tests, tracking what has been identified, agreed, implemented, and the impact delivered. The role ensures the team operates in a structured, insight-led way that continuously improves performance week by week.
Working closely with channel owners, the role monitors live performance daily and weekly, conducts regular audits, and performs deep-dive analysis across campaigns, audiences, creatives, placements, and landing pages. It translates this analysis into clear, prioritised, and actionable recommendations for channel teams.
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The role reports to the Senior Performance Marketing Manager.
Key Responsibilities
Performance Monitoring & Optimisation
- Monitor live performance daily across Search, Social, Display, and App channels, including campaigns, audiences, creatives, placements, and landing pages
- Conduct regular platform audits to identify performance issues, anomalies, and opportunities
- Perform deep-dive analysis across audience, creative, placement, device, geography, and campaign structure to understand performance drivers
- Identify and clearly articulate root causes of performance changes
- Translate analysis into clear, prioritised, and actionable recommendations for channel owners
- Escalate performance risks and emerging issues in a timely manner
Cross-Channel Insight & Learning
- Identify performance patterns across Search, Social, Display, and App, focusing on clear drivers of efficiency, conversion, audience response, and creative performance
- Diagnose differences in performance across channels and translate findings into clear, actionable optimisation opportunities
- Convert learnings from one channel into practical improvements in others, including audiences, creative direction, targeting, and landing pages
- Maintain a structured log of insights, actions taken, and outcomes to ensure visibility and follow-through on learnings
Testing & Experimentation
- Identify and propose test opportunities based on performance analysis and platform audits
- Define clear hypotheses, success metrics, and tracking requirements for all tests
- Maintain a central test backlog including ownership, status, timelines, and outcomes
- Support structuring, tracking, and execution of tests in partnership with channel teams and agencies
- Track and summarise test outcomes to support wider performance learning and decision-making
Reporting & Performance Visibility
- Produce and maintain standardised weekly performance outputs where required
- Ensure reporting clearly explains what changed, why it changed, and what action is required
- Provide analysis and supporting evidence for channel updates and stakeholder communication
- Track agreed actions, implementation status, and observed impact to ensure visibility of optimisation progress
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Requirements
- Strong experience in performance marketing analysis, paid media optimisation, or digital campaign diagnostics
- Confident working in ad platforms and analytics tools to interpret granular performance data
- Strong understanding of audience, creative, landing page, and funnel performance drivers
- Experience designing tests, writing performance readouts, and tracking execution and impact
- Highly analytical with strong problem-solving skills and a focus on actionable insight
- Able to turn complex data into clear, practical optimisation recommendations
- Strong communicator, able to influence channel owners and stakeholders with clarity and structure
- Experience working closely with channel owners, agencies, and wider marketing teams
Benefits
- Group Personal Pension Plan - 8% employer contribution and 4% employee contribution
- Life Assurance and Group Income Protection
- Private Medical Insurance - Provided by Bupa
- 25 Days Annual Leave, plus bank holidays
- Staff Discounts on our investment products
- Personal & Well-being Fund - Supporting your physical and mental wellness
- Retail Discounts - Savings at a wide range of high street and online retailers
- Voluntary Flexible Benefits - Tailor your benefits to suit your lifestyle
Please Note: We will do our utmost efforts to respond to all applicants. However, due to the high volume of applications we're currently receiving, if you haven't been contacted within 30 days of application, please consider unsuccessful.
interactive investor operates in accordance with the UK Equality Act 2010. We welcome applications from individuals of all ages, disabilities, gender identities, marital status, pregnancy/maternity, race, religion or belief, sex, and sexual orientation. We are committed to treating all applicants fairly and making reasonable adjustments where needed to support disabled applicants. We actively prevent all forms of discrimination, harassment, and victimisation—whether direct, indirect, associative, or perceptive.
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