Octopus Electric Vehicles
Senior Performance Marketing Executive (B2C)
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London (GB)
Octopus Electric Vehicles 🚙 – Marketing (Growth) /
Full-time /
Hybrid
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What we do
Electric Car Leasing
Why we do it
Greener. Fairer. Future.
Consumer growth at Octopus Electric Vehicles has accelerated quickly over the last two years, and paid media is a huge part of how we reach more drivers and grow the business.
We're looking for a brilliant Senior Performance Marketing Executive to take day-to-day ownership of our paid digital activity - with one big goal: help us get more from every pound we spend.
This is a hands-on role for someone who loves performance marketing at the detail level. You'll be in Google Ads regularly, analysing search terms, adjusting budgets and bids, spotting wasted spend, testing new approaches and working out where we can improve conversion and scale efficiently.
Paid search will be at the heart of the role, and you'll also help us explore and grow channels like Paid Social, Display and Programmatic, testing where they can add incremental value to our existing activity.
You'll sit within our B2C Growth squad, reporting into the Senior Consumer Growth Marketing Manager, and work closely with our Content Creator, Design, Commercial and wider Marketing teams.
This would suit someone with strong hands-on performance marketing experience, perhaps from an agency or fast-paced in-house environment, who wants more ownership, more visibility and more opportunity to influence what happens next.
What You'll Do
- 🚀 Own our paid media campaigns: Build, manage and optimise campaigns across Google Ads, Microsoft Ads and Meta, with paid search as your core focus initially.
- 💰 Make our spend work harder: Identify wasted spend, underperforming campaigns and opportunities to improve efficiency, with clear recommendations on where to push, pause, reduce or reallocate budget.
- 📈 Optimise towards the outcomes that matter: Look beyond clicks and leads to understand which campaigns and audiences are driving better-quality customers and orders, and use that insight to improve performance.
- 🖥️ Help us grow Display and Programmatic: Identify opportunities across prospecting and retargeting, shape audiences and creative approaches, launch tests, analyse performance and recommend where there is a genuine opportunity to scale.
- 📊 Stay close to performance: Monitor spend, pacing and key metrics, spot changes quickly and turn the numbers into clear, practical recommendations.
- 🧪 Test, learn and improve: Work with our Content Creator and Design team to test messaging, creative, formats, audiences and landing-page approaches.
- 🎯 Keep campaigns clean and measurable: Make sure tracking, UTMs, audiences, naming conventions and campaign structures are set up properly so we can trust the data we're using to make decisions.
- 🌐 Help improve what happens after the click: Support campaign landing pages and other digital experiences, including drafting copy and building or updating pages using our web tools when needed.
- 🤝 Make campaigns happen: Coordinate briefs, creative, links, tracking and launches across the team so activity gets live quickly.
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What You'll Need
- Strong hands-on paid search experience. You're confident building, managing and optimising Google Ads campaigns yourself, from search terms and match types to bidding, budgets and campaign structure.
- A proper performance mindset. You naturally look at an account and ask: Where are we wasting money? What could perform better? What should we test next?
- Good commercial judgement. You know the cheapest click or lead isn't always the best one, and you're interested in what actually drives better-quality customers and orders.
- Confidence managing paid media budgets. You're comfortable keeping an eye on pacing, spotting where performance is changing and recommending where spend should move.
- Experience with Display or Programmatic. Ideally, you've worked hands-on with Display campaigns, DV360, Campaign Manager 360 or similar platforms. You don't need to be a programmatic specialist, but you should understand the basics and be excited to help us grow this area.
- Some paid social experience. Experience with Meta Ads Manager or other paid social platforms would be useful.
- You're comfortable with the technical detail. You understand why conversion tracking, UTMs, audiences, naming conventions and clean campaign setup matter, and you're happy digging into data to work out what's going on.
- Around 2-4 years of hands-on performance marketing experience, ideally in an agency, media business or fast-paced in-house environment. We're flexible on exact years - what matters most is your technical ability, curiosity and attitude.
- Most importantly, you enjoy doing the work. You like being in-platform, finding opportunities and making things better, and you're proactive, commercially minded, low-ego and great to work with. Things move quickly here, priorities change and everyone pitches in, so you'll thrive if you're happy getting stuck in, helping others and figuring things out as you go.
Things to note
- 🐶 Just to let you know, we are a dog-friendly company so you may see our 4-legged friends in the offices - feel free to bring yours! Rest assured though, we've taken lots of precautions for those who have allergies.
- 🤖 We use AI to help us assess applications fairly and objectively. We’re totally fine with you using AI as a tool to help prepare too. That said, when we get to the interview and assessment stage, we’re really interested in hearing your unique perspective and real-world stories. That’s the stuff we can’t get from a bot or a prompt!
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About Us
The electric revolution has arrived - and from 2035 you’ll no longer be able to buy a new petrol or diesel car in the UK.
We’re building a whole new way for drivers to join the electric charge and not only learn about and shop for their EV online, but experience a 'lease for life' through an industry-changing customer experience. This is the chance to join one of the UK’s most exciting start-ups – making it easy for individuals and businesses to go electric by getting their car, charger and energy all in one cracking deal.
Octopus Electric Vehicles launched in 2018 to make it seamless to switch to cleaner, greener driving. Our mission is to drive sustainable change, decarbonise the planet and provide our customers with fair pricing and a fantastic experience.
We're an Octopus Energy company—an innovative new energy supplier. We are part of the Octopus Energy Group, which seeks to improve the lives of millions of people by transforming the industries we operate in. The Octopus Group incorporates Octopus Energy, Octopus Healthcare, Octopus Investments, Octopus Property, Octopus Ventures and Octopus Labs.
If this sounds like you then we'd love to hear from you.
Are you ready for a career with us? We want to ensure you have all the tools and environment you need to unleash your potential. Need any specific accommodations? Whether you require specific accommodations or have a unique preference, let us know, and we'll do what we can to customise your interview process for comfort and maximum magic!
Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we hire. Across Octopus, we're looking for genuinely decent people who are honest and empathetic. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success. As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. Our commitment is to provide equal opportunities, an inclusive work environment, and fairness for everyone.
Where necessary, we sometimes use AI tools to help with parts of our hiring process, like reviewing applications or assessing responses. We’re lucky to receive a huge amount of interest, so these tools help our recruiters manage that volume, not replace them. Ultimately, every hiring decision (for example, whether to progress your application or not) is always made by a real person in our Talent team. If you’d like to know more about how we use your data, you can reach out to us via email at [email protected]. We’re happy to help!
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