SportsShoes.com
Senior Performance Marketing Manager (12-month FTC)
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SportsShoes
We are the UK’s number one online retailer for Run, Trail and Hike, powering every runner and adventurer to run faster, go further and climb higher.
Role Overview
We’re looking for an experienced Senior Performance Marketing Manager to join SportsShoes on a 12-month fixed-term contract.
Working closely with our Head of Marketing, you’ll lead our performance marketing strategy and roadmap, managing a team of Marketing Executives alongside specialist agency and technology partners. This is a broad, commercially focused role spanning Paid Media, Ecommerce, SEO, and marketing technology. You’ll be responsible for ensuring activity across these areas is strategically aligned, commercially effective and evolving, and will set direction, maintain roadmap momentum, and ensure activity delivers against goals. While many of our channels are supported by specialist partners, you’ll retain overall ownership.
Responsibilities
Performance Marketing Strategy & Leadership
- Own and deliver the Performance Marketing roadmap, ensuring activity supports wider marketing and commercial objectives.
- Set direction and priorities across key digital acquisition channels, including PPC, Paid Social, and YouTube.
- Balance short-term performance objectives with longer-term demand and customer acquisition generation.
- Work closely with agency partners to complete actions, review performance and challenge recommendations.
- Identify opportunities to improve efficiency, whilst developing business cases, where needed, for new activity, investment, technology and testing.
- Ensure budgets are deployed effectively, with a clear understanding of performance, return and commercial impact.
- Stay informed of developments across digital marketing, ecommerce and the wider competitive landscape, identifying opportunities relevant to SportsShoes.
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Ecommerce, CRO & Digital Experience
- Own our UX and CRO programme, prioritising opportunities to improve the onsite customer experience and overall Conversion Rate.
- Work with internal Product and Development teams and external CRO partners to deliver a structured testing roadmap.
- Identify areas of friction and opportunities for optimisation.
- Oversee the development and impact of onsite search and merchandising through Bloomreach.
SEO & Organic Growth
- Own the SEO roadmap alongside our specialist agency partner.
- Ensure technical, content and commercial SEO opportunities are appropriately prioritised across the business.
- Work with Content, Product and Development teams to support the delivery of the SEO initiatives.
- Monitor changes within search, including the evolving impact of AI-led discovery, and ensure SportsShoes continues to develop its organic visibility.
- Review performance and identify opportunities to grow both branded and non-branded organic demand.
Marketing Technology & Platforms
- Be the internal business owner for a range of specialist marketing and ecommerce technologies.
- Oversee our product feed strategy, Google Merchant Centre and Feedonomics relationship, ensuring product data supports effective acquisition and trading.
- Manage relationships and roadmaps across key technology partners supporting areas such as social proof, onsite personalisation, conversion optimisation, product recommendations and retargeting.
- Ensure platforms are being fully utilised and continue to demonstrate commercial value.
- Coordinate internal teams and external partners to remove blockers and support successful implementation, testing and deployment.
Team & Cross-Functional Leadership
- Manage, support and develop a team of Marketing Executives through regular 1:1s, coaching, objective setting and day-to-day guidance.
- Set clear priorities across the team, ensuring resource is focused on the highest-impact opportunities.
- Work closely with teams across Marketing, Buying, Finance, Product, Development, Customer Services and Creative to align priorities and deliver digital initiatives.
- Act as a key link between internal stakeholders and external agency and technology partners.
- Present performance, recommendations and business cases to senior stakeholders.
- Contribute to wider marketing planning, budgeting and trading decisions.
- Champion a collaborative, commercially focused and data-led approach across the team and wider business.
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About You
We’re looking for an experienced digital marketer who combines strong performance expertise with commercial thinking and confident leadership.
You’ll ideally have:
- Strong experience across Performance Marketing, Digital Marketing and Ecommerce, ideally within retail or ecommerce.
- Excellent knowledge of paid acquisition, particularly Google Ads and Meta, alongside a good understanding of CRO, SEO and the wider digital customer journey.
- Experience developing digital strategies, managing budgets and working with specialist agencies and technology partners.
- Strong analytical and commercial skills, with the ability to turn performance data into clear recommendations and actions.
- Experience managing and developing a team.
- Confidence working cross-functionally and influencing senior stakeholders.
- Able to manage multiple priorities, challenge existing approaches and identify new opportunities.
- Experience with Google Merchant Centre, Feedonomics, Bloomreach or similar ecommerce technologies would be advantageous, but isn’t essential.
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