Yonder
Senior Performance Marketing Manager (12-month Maternity Cover)
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What’s Yonder?
"It's as if Time Out, Amex and Monzo had a baby" - Will T, Yonder Member
We're building the financial membership of the future. One that works for how you live now. Not how your parents banked in the '90s.
Yonder combines credit and debit in one membership, designed to be fair, flexible, and actually enjoyable to use. No confusing terms. No dusty points system. Just rewards that actually feel rewarding - from bao to beer to a boarding pass.
We raised £23.4M in September 2024 to grow the team, launch even better rewards, and expand beyond the UK. If that sounds good to you, you'll probably like it here. 🎉
Sounds cool. What’s my part in this?
Over the last year we've added a debit card, a free membership tier, hundreds of new independent partners around the country, countless product improvements and our personal favourite, Yonder Flights — a new way to use Yonder points on any flight, with any airline, globally. We've maintained a 4.5 TrustPilot rating and our customers really love us (and we love them back... hi!).
We’re looking for a Senior Performance Marketing Manager to cover our Senior Performance Marketing Lead, Sian, during maternity leave, on a 12-month contract. You’ll be reporting to Shanice, VP Marketing.
This is a great role for a seasoned performance marketer who's ready to run paid as a P&L owner, not just execute within one - someone who wants real autonomy over strategy, budget, and agency direction from day one. We can’t promise but if the business grows over the next 12 months, there may be an opportunity for this to turn into a permanent role.
Paid is one of Yonder's core growth engines. We run Meta in-house, work with a small agency on strategy, creative production and channel expansion, and hold ourselves to one standard: every pound spent should earn its keep. We don't optimise for impressions. We optimise for cardmembers who activate, upgrade, and stick around.
This role is for someone who's genuinely excellent at paid, not just building campaigns, but thinking about the full journey from scroll to sign-up to first reward redemption and beyond. You'll set the strategic direction for paid, own the channels, budget, reporting and agency relationship, and be a senior voice in how Yonder allocates marketing investment. You'll work hand in hand with Creative, Content, PR, and Design, because at Yonder, brand and performance aren't opposites. They're the same job.
What you'll do
Paid media
- Run Meta end-to-end, in-house: campaign setup, audience strategy, creative testing, optimisation, and reporting. You know Ads Manager like the back of your hand — you're not learning it here.
- Have experience across TikTok, and Google. You've run campaigns on all three and can make the case for how each fits the channel mix.
- Own paid budgets of £500k–£1.5m per year. You're not precious about spend; you care about what it returns. You make the call on where to push and where to pull back — and you can explain why to Finance.
- Optimise to revenue, LTV, and payback period. Not cost-per-lead. If the metric doesn't connect to a cardmember who activates and sticks around, it doesn't make the weekly report. A note that we focus our media spend on credit acquisition, not debit.
- Build and test landing pages that convert. You understand the full path from ad click to card application — and you know a bad landing page will kill a great campaign.
- Stay on top of platform changes, algorithm updates, and creative formats that actually perform.
- Have a track record of scaling a channel or budget materially - you can point to a specific before-and-after and walk through the payback math that got you there.
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Agency management
- Set the strategic brief for our agency partner and hold them to it - you're comfortable restructuring the relationship or pushing back hard when the work or the thinking isn't good enough.
- Brief clearly, give useful feedback, and push back when the work isn't up to standard. You're the quality filter, not a post box.
- Understand that great creative is a performance lever, not a nice-to-have. The best paid marketers are also strong creative collaborators.
- Work closely with our Creative, Content, and PR leads to develop assets that work across paid and organic. Brand and performance are not separate at Yonder.
Reporting & analytics
- Own weekly performance marketing reporting across all paid channels. Clear, consistent, and useful — not a data dump.
- Know your numbers inside out: CAC, LTV, payback period, ROAS, activation rates. Know which ones to lead with in a room with Finance.
- Turn data into decisions. The report isn't the output — the next campaign iteration is.
- Work directly with Leadership to shape budget allocation and investment decisions - this isn't just building the case for someone else's call, it's having real input into the call itself.
Cross-functional collaboration
- Work closely with the VP Marketing, Content Lead, PR & Creative Lead, and Designers. You understand what each team is building and how paid amplifies it.
- Act as a senior point of reference for paid within the wider marketing team - even without formal reports, you're someone others check their thinking against.
- Understand the constraints of marketing a regulated financial product - particularly around credit advertising. Experience in this area is a big advantage.
- Think beyond the paid slice of the funnel. You understand what happens after the click, and you care about it.
What we need from you
Non-negotiables
- Expert-level Meta experience — you set up, structure, and optimise campaigns yourself. Not oversee. Not delegate. Do.
- Proven experience across Meta, TikTok, and Google — all three, with receipts.
- You optimise to revenue and LTV. Payback period is a phrase you use in real conversations, not just job applications.
- Experience managing paid budgets of £500k–£1.5m. You make commercial decisions, not just tactical ones.
- Experience presenting spend and strategy decisions directly to founders or an exec team — you're comfortable being the person in the room, not just the person prepping the deck.
- Some experience mentoring, leading, or setting the standard for another marketer or analyst — direct reports aren't required, but you've operated as the senior voice on paid before.
- App-first and web-to-app experience — you know how paid drives installs and what the handoff to onboarding looks like.
- MMP and attribution experience (we use Singular) — you can interrogate attribution data and know where it lies.
- Strong data analytics capability. You pull insight from numbers; you don't just read dashboards someone else built.
- Full funnel understanding — you know your job starts at the scroll and doesn't end at the install.
- Brand-side experience — you've worked in-house, done the work yourself, and you're faster for it.
- AI native — you use AI to move faster and think sharper. You're constantly looking for a more efficient way to do what you did yesterday.
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Strongly preferred
- Experience marketing financial products — particularly credit cards or regulated lending. Understanding of the compliance constraints that come with it is a meaningful advantage.
- Direct experience owning an agency relationship, not just working alongside one.
- CRM or lifecycle marketing experience — you understand what happens post sign-up and why it matters to the paid funnel.
- Familiarity with A/B testing at a creative and landing page level.
You're a great fit if you
✅ You have a strong bias to action. You don't wait for perfect briefs or ideal conditions. You make the call, ship it, read the data, and improve.
✅ You're genuinely analytical. You know which metrics matter and which are noise.
✅ You take ownership without being asked. This role sits at the centre of paid, creative, finance, and product — you hold it together without needing to be chased.
✅ You care about the budget like it's your own money. You're not precious about headroom — you're focused on what every pound returns. You make the best call for the company, not the most comfortable one.
✅ You care about the customer, not just the campaign. You think about what happens to the person after they click, and you use that to make better decisions.
✅ You're excited about Yonder specifically. Not "a fintech role." This product, this brand, this audience.
✅ Comfortable with change. Budgets shift, platforms update, strategies pivot. The best people here adapt without drama.
You won't be a great fit if you
👎🏽 You're slow to respond or slow to move. This team operates at pace and expects the same from everyone in it.
👎🏽 You enjoy the status quo. If "we've always done it this way" feels reassuring, this isn't the right environment.
👎🏽 You optimise for vanity metrics.
👎🏽 You're protective of your budget rather than focused on what it returns.
👎🏽 You only know your slice of the funnel. Great performance marketing at Yonder doesn'
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