Amazon
Senior Performance Marketing Manager, Amazon Leo, EMEA B2C
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Amazon Leo Initiative
Amazon Leo is an initiative to increase global broadband access through a constellation of 3,236 satellites in low Earth orbit (LEO). Its mission is to bring fast, affordable broadband to unserved and underserved communities around the world. Amazon Leo will help close the digital divide by delivering fast, affordable broadband to a wide range of customers, including consumers, businesses, government agencies, and other organizations operating in places without reliable connectivity.
Role Description
We are looking for a talented Senior Performance Marketing Manager to lead Programmatic media channels for our EMEA B2C business. This role is responsible for developing and executing the programmatic media strategy across Demand-Side Platforms (DSPs), managing agency partnerships, and optimizing campaign performance to maximize subscriber acquisition at efficient CPA/ROAS targets across all EMEA markets.
The ideal candidate is a data-driven, customer-obsessed self-starter with deep expertise in programmatic media buying, DSP platform management (Amazon DSP, DV360), and performance optimization. You will own the end-to-end programmatic channel, from strategy and planning through execution and measurement — driving website traffic, maximizing gross adds, and improving the customer experience. You will work with agency partners and cross-functional teams to build scalable programmatic campaigns, develop robust measurement frameworks (MMM/MTA), and champion automation and testing to continuously improve performance.
In this role, you will collaborate with a range of technical and non-technical teams to assess media capabilities, own the experimentation strategy, and undertake detailed performance analysis. The scope of this role focuses on delivering against key business goals (Gross Ads, CPA/ROAS efficiency), while also innovating and finding efficiencies through the development and management of a multi-year programmatic strategy and roadmap.
This position may require access to information, technology, or hardware that is subject to export control laws and regulations, including the Export Administration Regulations (EAR) and the International Traffic in Arms Regulations (ITAR). Employment in this position is contingent upon obtaining any required export licenses or other approvals from the United States government. As such, the successful candidate must be eligible to obtain any necessary export licenses or approvals based on their nationality, citizenship, and any other factors considered by the applicable export control regulations.
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Key Job Responsibilities
- Lead the strategy, design, and execution of programmatic media campaigns across DSPs (Amazon DSP, DV360) for Amazon Leo’s B2C business across all EMEA markets, optimizing for Gross Ads, CPA/ROAS targets.
- Own the end-to-end relationships with internal ADSP teams and agencies for the programmatic channel including briefing, campaign planning, execution oversight, performance governance, and optimization.
- Develop and maintain programmatic playbooks incorporating best practices for audience targeting, bidding strategies, creative optimization, and trading techniques that can scale across markets.
- Conduct detailed campaign and channel performance analysis, leveraging data to optimize strategies, refine targeting, and improve ROI. Develop and maintain comprehensive reporting frameworks to track KPIs (Impressions, Click-Rates, Conversion Rates, CPA etc.) and present actionable insights to leadership.
- Champion automation, attribution measurement (MMM/MTA), and scaled solutions by influencing prioritization in tech roadmaps and partnering with measurement and data science teams.
- Design and execute a rigorous experimentation roadmap across audiences, creatives, bidding strategies, and inventory sources to continuously improve channel performance.
- Help drive the evolution of using Amazon Advertising Self-Service DSP for Leo via product beta participation, ongoing client feedback loop, and close collaboration with cross-functional Amazon teams (Product Management, Measurement, Ad Tech, and Data Science)
- Stay current with industry trends, privacy/signal loss developments, and Amazon best-practices to define and execute an innovation roadmap that delights customers and drives efficiencies.
Basic Qualifications
- Experience in professional non-internship marketing
- Experience using data and metrics to measure impact and determine improvements
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
- Experience building, executing, and scaling cross-functional marketing programs
- Experience with A/B Testing or Multi-Variate Testing or both
- Experience communicating results to senior leadership
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Preferred Qualifications
- Experience with customer segmentation, profiling, and targeting
- Experience in audience segmentation and targeting
- Experience communicating and presenting to senior leadership
- Hands-on experience with Amazon DSP and/or Google DV360, including campaign setup, audience creation, and optimization.
- Experience managing large-scale media budgets and delivering efficiency improvements on a scale.
- Experience in technology, media, or telecommunications; satellite internet; or subscription services.
About Amazon
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify, and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use, and transfer the personal data of our candidates.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
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