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Senior Performance Marketing Manager
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Senior Performance Marketing Manager | Fitness Tech SaaS | London/Hybrid | Up to £65k
My client is a well-established fitness tech SaaS platform that helps fitness professionals create, sell and scale their coaching online. They're at an exciting stage, with a clear plan to grow ARR around five times over the next few years.
Customers stay, so retention isn't the issue. New customers are. Cost per acquisition has crept up without results improving to match, and they need someone to own that and fix it.
The role
Full ownership of paid acquisition across Google Ads and Meta: strategy, budget, and results
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- Audit the current accounts quickly, then tighten targeting, exclusions, and lead quality to bring CPA down
- Hands-on in the platforms every day. You run the campaigns yourself, with no agency in between
- Run structured tests on new channels and ad formats before they get crowded and expensive
- Reporting and forecasting on spend, volume, CPA, and lead quality
- Manage a more junior Performance Marketing Manager
- Report to the Head of Marketing, working alongside in-house growth, organic, and CRM specialists
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What you'll bring
- Proven hands-on experience with Google Ads and Meta, ideally in SaaS or subscription
- A track record of bringing CPA down and lead quality up, not just spending more
- Confidence with data (GA4, Mixpanel, or similar)
- Senior enough to push back on how budget is spent, and happy to do the platform work yourself
- Right to work in the UK
The package
- Up to £65,000 base
- Pension
- 30 days holiday plus bank holidays
- Hybrid working (three days in a central London office, two remote)
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