Hybrid working with weekly travel to our offices in Bridgwater OR Northampton

Are you a commercially-minded performance marketing expert ready to shape the future of digital acquisition? Toolstation is looking for a strategic and data-driven Senior Performance Marketing Manager to lead the next evolution of our performance marketing capability.

This is a pivotal role where you'll drive high-quality customer acquisition across our digital channels, helping more trade professionals and serious DIY customers discover Toolstation, download our app, visit our stores, and spend more with us.

As our Performance Marketing lead, you'll own the digital acquisition strategy across Paid Search, Shopping, Paid Social, Affiliate Marketing and App campaigns, managing significant media investment to deliver both immediate commercial returns and sustainable long-term customer growth.

Key Responsibilities

• Performance Marketing Strategy: Lead the development and execution of our performance marketing strategy across Search, Shopping, Paid Social and App campaigns, driving profitable customer acquisition while optimising return on ad spend and customer acquisition costs.
• AI & Marketing Innovation: Help shape the future of our marketing capability by introducing more autonomous, AI-enabled campaign management. Work with internal teams and agency partners to explore emerging technologies, ensuring Toolstation remains at the forefront of performance marketing innovation.
• Customer Acquisition & App Growth: Own the digital acquisition strategy for the Toolstation App, increasing downloads, engagement and customer lifetime value through sophisticated app marketing and optimisation strategies.
• Measurement & Commercial Insight: Develop advanced measurement frameworks that go beyond traditional attribution, providing insight into the full commercial impact of digital marketing across ecommerce and store sales. Build predictive models that support smarter investment decisions and future customer growth.
• Search & Discovery Excellence: Partner closely with SEO, Digital and Technology teams to improve customer discovery, ensuring Toolstation remains highly visible across evolving search behaviours and AI-powered search experiences.
• Creative Performance: Work with creative and agency partners to deliver highly personalised campaigns that resonate with different customer groups, continually testing, learning and optimising creative performance at scale.
• Budget Management: Manage significant performance marketing investment, balancing commercial targets with long-term customer growth while maintaining strong governance, brand integrity and performance accountability.