You’ll have the autonomy to identify where acquisition costs and lead quality can improve, using a rigorous, data-led approach to diagnose issues and turn insights into action. You’ll also lead structured tests across emerging channels, formats and opportunities, staying ahead of developments in performance marketing and identifying areas worth experimenting with before they become crowded or expensive. Using tools such as GA4, Mixpanel and CRM data, you’ll analyse performance by channel, device and lead quality, while connecting acquisition activity to downstream customer value rather than focusing solely on lead volume.

You’ll own reporting and forecasting across spend, volume, cost per acquisition and lead quality, working closely with growth and marketing colleagues on conversion optimisation, experimentation and measurement. We’re looking for someone with proven hands-on experience running Google Ads and Meta campaigns, ideally in a subscription or SaaS environment, who combines strategic seniority with the willingness and ability to get into the detail.

This is an opportunity to join a small, ambitious team, manage a more junior performance marketer and have significant influence over how paid acquisition evolves, with eligibility to work in the UK required.