Blu Digital
Senior Performance Marketing Manager - Up to £65,000
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About the Role
We’re looking for a Senior Performance Marketing Manager to take ownership of paid acquisition and help scale a fast-growing digital business towards its next stage of growth. You’ll own the strategy, budget and performance of paid channels including Google Ads and Meta, with responsibility for generating efficient, high-quality customer acquisition rather than simply increasing spend. This is a genuinely hands-on role where you’ll spend significant time in the platforms yourself, auditing existing accounts, refining targeting and exclusions, building campaigns and continuously testing and optimising performance.
Key Responsibilities
- Own the strategy, budget and performance of paid channels including Google Ads and Meta.
- Generate efficient, high-quality customer acquisition.
- Spend significant time in the platforms, auditing accounts, refining targeting and exclusions, building campaigns, and continuously testing and optimising performance.
- Have the autonomy to identify where acquisition costs and lead quality can improve.
- Use a rigorous, data-led approach to diagnose issues and turn insights into action.
- Lead structured tests across emerging channels, formats and opportunities.
- Stay ahead of developments in performance marketing and identify areas worth experimenting with before they become crowded or expensive.
- Use tools such as GA4, Mixpanel and CRM data to analyse performance by channel, device and lead quality, while connecting acquisition activity to downstream customer value rather than focusing solely on lead volume.
- Own reporting and forecasting across spend, volume, cost per acquisition and lead quality.
- Work closely with growth and marketing colleagues on conversion optimisation, experimentation and measurement.
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Requirements
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- Proven hands-on experience running Google Ads and Meta campaigns, ideally in a subscription or SaaS environment.
- Combines strategic seniority with the willingness and ability to get into the detail.
- Ability to manage a more junior performance marketer.
Benefits
- Opportunity to join a small, ambitious team.
- Significant influence over how paid acquisition evolves.
- Eligibility to work in the UK required.
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