Amazon
Senior Planning Marketing Manager, PVI Marketing Strategy Team
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Come build the future of entertainment with us. Are you interested in shaping the future of movies and television? Do you want to define the next generation of how and what Amazon customers are watching?
Prime Video is a premium streaming service that offers customers a vast collection of TV shows, movies and live sports - all with the ease of finding what they love to watch in one place. We offer customers thousands of popular movies and TV shows including Amazon Originals and exclusive licensed content to exciting live sports events. We also offer our members the opportunity to subscribe to add-on channels which they can cancel at any time and to rent or buy new release movies. Prime Video is a fast-paced, growth business - available in over 240 countries and territories worldwide. The team works in a dynamic environment where innovating on behalf of our customers is at the heart of everything we do. If this sounds exciting to you, please read on.
We are looking for a Senior Marketing Planning Manager who thrives at the intersection of content, data, strategy, and portfolio planning across 24 countries. This is not a traditional marketing role — it's a strategic planning role that shapes how Prime Video International markets and invests in paid marketing across Europe, Latin America, and Canada. You will own planning frameworks, investment strategies, and inspection cycles that determine where, when, and how Prime Video shows up for customers around the world. This isn’t just about paid media but how the full-funnel of marketing (including our own Amazon touchpoints) interact together and how this differs across different countries.
If you're energized by connecting business diagnosis to marketing strategy, reconciling top-down financial guardrails with bottom-up campaign realities, and presenting investment trade-offs to senior leadership — this role was built for you. If you are excited about what content and brand strategies will drive the most impact with customers, this is for you.
This role sits within the PVI Marketing Planning & Strategy team, working cross-functionally with Brand Management, ATL Media, Social & Creators, Programming, Performance Marketing, and Finance to deliver and shape PVI's approach to title-level and portfolio-level marketing planning.
Key job responsibilities
Own the Planning Engine:
- Lead development and maintenance of PVI's portfolio plan — coordinating inputs from Brand Management, ATL Media, Social, Programming, and Finance to produce an integrated marketing investment plan
- Translate content strategy and business goals into investment decisions across countries, channels, and campaign types
- Reconcile top-down investment guardrails with bottom-up media cost realities and title-level campaign needs
- Manage country-level annual views for assigned geographies, serving as the single-threaded planning owner for international markets
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Drive In-Year Inspection & Optimization:
- Own inspection mechanisms across the planning cycle — surfacing risks, flagging execution gaps, and recommending course corrections to senior leadership
- Track spend against plan and coordinate quarterly guidance updates with PVI Strategy & Finance
- Support portfolio laydown reviews, ensuring execution stays aligned to strategic intent
Shape Title & Campaign Investment Strategy:
- Lead strategic deep-dives developing planning principles for key release types that inform investment frameworks
- Develop planning briefs drilling into title-specific campaign strategy for ATL and Brand teams
- Partner with Brand and Studios to understand content strengths and risks, determining support levels across PVI
- Partner with Performance Marketing to bridge paid media planning, audience strategy, and business outcomes
Advance Cross-Functional Alignment & Communication:
- Serve as the central point of contact for Brand Management across countries — ensuring clarity of campaign definition, timeline, and investment rationale
- Collaborate with Social & Creators to improve integrated planning and reduce gaps in title-level visibility
- Write and present high-quality documents translating complex planning trade-offs into clear strategic narratives
- Develop scalable mechanisms and automated tooling that enable Planning and parallel functions to operate efficiently
- Leverage content insights, customer data, learnings, and industry changes to identify and implement new marketing strategies
A day in the life
You might start the day adjusting a portfolio laydown after a title date shifts or new signals came in suggesting marketing approach needs to change, flagging the budget impact to Finance and updating Brand Management. By mid-morning you're presenting a planning brief for a Global Tentpole — aligning ATL, Social, and Media teams on investment strategy and country phasing. In the afternoon you're building the quarterly inspection document, pulling updated content, social and testing performance signals and translating them into investment recommendations for leadership. Throughout the week, you're the planning point of contact — the connective tissue between marketing strategy, content, finance, and execution.
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About the team
The PVI Marketing Planning team is the central strategic arm of Prime Video International's marketing organization. We set the investment strategy for how PVI markets its content across Europe, Latin America, and Canada — connecting content and brand ambition with commercial rigour. We own the integrated view of what we invest in across channels (paid, earned or owned), where, and why. We sit at the centre of a cross-functional ecosystem — working across Brand Management, ATL Media, Social, Programming, and Finance — and we thrive on turning ambiguity into clarity and strategy into action.
Basic Qualifications:
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- Experience in marketing or marketing research
- Experience using data and metrics to measure impact and determine improvements
- Experience presenting metrics and progress to goal to senior leadership
- Experience communicating results to senior leadership
- Experience with test and learn, marketing optimization, and experimentation
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Preferred Qualifications:
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
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