The Digital Maze
Senior PPC Account Manager
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Role Overview
You will own a portfolio of our largest paid media accounts and run them yourself, end to end: strategy, build, optimisation, measurement, reporting and the client relationship.
You will have hands-on experience of every major ad platform: Google Ads, Microsoft Advertising, Meta and LinkedIn, including Merchant Center and product feeds across all three shopping platforms, and you will be confident in conversion tracking, GA4 and Google Tag Manager. Our clients split between e-commerce brands selling through Shopping feeds and lead generation businesses. Alongside your portfolio, you will help prepare and attend new business pitches and lead the onboarding of the clients we win.
Key Responsibilities
Client Ownership
- Own a portfolio of retained accounts end to end, including our largest spending clients.
- Set account objectives against each client's commercial targets and report against them.
- Run your own client calls, monthly reports and quarterly reviews.
- Review accounts proactively, find the root cause of any issue and fix it.
- Work with our Client Services and SEO teams where a client has more than one service with us.
Paid Search
- Manage Google Ads across Search, Performance Max, Demand Gen, Display and Video, and Microsoft Advertising including imports.
- Build and maintain account structure, match types and negative keywords, including checking where shared lists are applied.
- Choose bid strategies and set targets, judging whether an account has the conversion volume to support them.
- Diagnose Quality Score at component level, and use auction insights to separate budget-limited from rank-limited campaigns.
- Carry out keyword research at scale, and analyse search terms to control wasted spend.
- Write and manage ad copy and assets across responsive search ads, Performance Max and display.
- Use Google Ads Editor and Microsoft Advertising Editor for bulk changes.
- Resolve ad and account disapprovals and policy issues.
Shopping and Product Feeds
- Manage Google Merchant Center, including primary and supplemental feeds, feed rules, fetch scheduling, diagnostics and disapprovals.
- Maintain product data quality (GTINs, categories, identifiers, pricing, energy labels) and keep availability and stock accurate.
- Manage Microsoft Merchant Center and Meta's catalogue and Commerce Manager, including where each differs from Google.
- Work with clients' developers and stock systems on how a feed is generated.
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Paid Social
- Manage Meta and Instagram campaigns: objectives, Advantage+, audiences and placements.
- Structure budgets around the learning phase, and monitor creative fatigue, frequency and audience exhaustion.
- Run lead ads and instant forms, monitor lead quality and connect to a client's CRM where one exists.
- Implement and maintain the Meta pixel and Conversions API, including event matching and deduplication.
- Write ad copy for paid social and brief our designers on creative.
- Manage LinkedIn campaigns for our B2B accounts.
Measurement and Tracking
- Build conversion tracking from scratch and debug it when it is broken, including primary and secondary actions, counting settings, attribution windows and duplicate counting.
- Work in GA4 (key events, property configuration, channel groupings) and Google Tag Manager, including server-side where a client runs it.
- Understand consent mode and its effect on reported conversions.
- Set up offline conversion imports and value-based bidding where a client's CRM supports it.
Reporting and Commercial Awareness
- Build and maintain client reporting in Swydo.
- Manage budget pacing and forecasting, and flag commercial risk early.
- Report performance and account risk to management as well as to clients.
New Business and Onboarding
- Prepare for and attend new business pitches, including the prospect audit, opportunity sizing and the paid media section of the proposal.
- Lead the onboarding of new clients: access and audit, tracking verification, account structure, objectives and the first ninety days.
Standards and Process
- Manage your portfolio within each client's retained hours, and keep our internal systems current.
- Act as a second pair of eyes on a colleague's accounts when asked.
- Keep up with platform changes, and maintain the agency's partner badges and certifications.
Qualifications, Skills and Experience
Essential
- Five or more years of hands-on PPC experience in an agency, running accounts yourself.
- Experience across both e-commerce and lead generation.
- Hands-on experience of Google Ads, Microsoft Advertising, Meta and LinkedIn, with breadth across all of them rather than depth in one.
- Shopping and feed experience on Google, Microsoft and Meta, including a feed management tool such as DataFeedWatch or Channable.
- Conversion tracking you can debug, in GA4 and Google Tag Manager.
- Confidence in front of clients, including senior stakeholders and people who are not marketers.
- Strong organisation and a process-driven approach.
- Experience of new business pitching and of onboarding new clients.
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Desirable
- Server-side tagging.
- A CSS partner arrangement for Shopping.
- TikTok or ChatGPT Ads. We have campaigns starting on both shortly.
- WooCommerce or Shopify data and their feed behaviour.
- A proactive attitude to using AI tools in your work. We use Claude across the agency every day and will train you on how we do it.
- Google Ads and Microsoft Ads certifications.
Who We Are
We are a Strategic Performance Marketing & WordPress/WooCommerce agency dedicated to driving growth for Home & Garden, Lifestyle, D2C, SaaS, and Service brands with £5M to £50M in revenue. Our flexibility caters to businesses at different stages, offering tailored solutions that drive sustained growth.
The whole business is an approximately 25+ strong team of professionals working in:
- SEO
- PPC
- Web Design & Development
Benefits
Here's what you can expect to get when you join our team:
- 25 days holiday per year, plus bank holidays.
- Free day off for your birthday.
- Yearly salary of £36,000 - £42,000, depending on experience.
- Annual pay reviews.
- Workplace pension.
- Paid Health Awareness apps.
- Cycle to Work scheme.
- Home & Tech scheme.
- Hybrid working (remote & office). We ask that you visit the office 3 times a week. If you'd like to come in more often, our office is available for you to use as much as you'd like.
- Excellent career progression within a growing business.
- You choose where you want your career to take you.
- Enhanced sick pay.
- Enhanced Maternity pay.
- Home setup; Monitor(s) & Apple equipment.
- Company-paid social events throughout the year.
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