Pawfy
Senior PPC Manager
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PPC Specialist
Location: Remote
Type: Full-Time / Contractor
Start Date: ASAP
About Us
We’re a fast-growing group of nutrition brands across human and pet wellness, well on our way to become category leaders in the UK and USA markets. Built on strong products, digital expertise, and a relentless focus on growth, we’re expanding across direct-to-consumer, marketplaces, and retail. No corporate fluff, just high standards, creative thinking, and people who get things done.
Role Overview
We are seeking an experienced PPC Specialist to lead and scale our paid search advertising across Google Ads, Microsoft (Bing) Ads, and other relevant PPC platforms. You will be responsible for driving profitable customer acquisition, growing revenue, and maximising the efficiency of our advertising investment across multiple brands and markets.
This is a highly hands-on role for someone with extensive experience managing and scaling significant PPC budgets. You’ll have deep expertise across Google Search, Shopping, Performance Max, and Microsoft Advertising, with a thorough understanding of how to structure, optimise, and scale campaigns profitably.
What You'll Be Responsible For
- Own PPC strategy and hands-on execution across Google Ads, Microsoft Ads, and other relevant platforms, with clear accountability for revenue, customer acquisition, and profitability
- Build, manage, and scale campaigns across Search, Shopping, Performance Max, Demand Gen, Display, and YouTube, continuously optimising bidding strategies, targeting, keywords, and budgets
- Maximise Google Shopping and Performance Max performance through Merchant Center management, product feed optimisation, campaign segmentation, and creative testing
- Identify opportunities to scale profitable spend through keyword expansion, competitor analysis, search term optimisation, audience targeting, and new campaign strategies
- Work closely with creative, CRO, and development teams to improve ad performance, landing page conversion rates, tracking accuracy, and overall acquisition efficiency
- Analyse performance across campaigns, products, and markets using ROAS, CPA, CAC, conversion rates, and contribution margin, translating insights into clear actions and growth opportunities
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What We're Looking For
- Extensive hands-on experience scaling Google Ads for established e-commerce or DTC brands, with a proven track record of delivering substantial revenue growth and improving profitability
- Expert knowledge of Google Search, Shopping, Performance Max, and Microsoft Advertising, including account structures, bidding strategies, campaign optimisation, and budget allocation
- Demonstrated experience personally managing significant PPC budgets, ideally six or seven figures in monthly advertising spend
- Advanced understanding of Google Merchant Center, product feeds, keyword strategies, automated bidding, and conversion optimisation
- Strong analytical capabilities, with hands-on experience using GA4, Google Tag Manager, conversion tracking, and attribution tools to understand and improve performance
- A commercially minded, proactive operator who understands CAC, ROAS, contribution margin, and customer lifetime value, and can independently identify and execute growth opportunities
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Bonus
- Previous experience scaling PPC campaigns within supplements, nutrition, health, wellness, or pet products
- Experience growing subscription-based DTC businesses, with an understanding of repeat purchases, customer retention, and lifetime value
- Direct experience managing advertising accounts spending £1m+ per month
- Familiarity with advanced tracking, server-side conversion tracking, Google Ads Scripts, and automation tools
- Experience with attribution and analytics platforms such as Triple Whale, Northbeam, or similar solutions
- Experience scaling PPC across multiple brands, international markets, or other advertising platforms beyond Google and Microsoft
Why Join Us?
- Fully remote working
- Competitive compensation package
- Ownership of a major customer acquisition channel across an ambitious brand portfolio
- Autonomous working style with direct access to decision-makers
- The freedom to test new strategies, challenge conventional approaches, and directly influence growth
- Significant growth opportunities as we expand across the USA and beyond
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